Thomas Hopkins

COO @PerfectStorm, Former head of performance marketing @MasterClass Lyft, Penn National, @Stanfordalumni, @CorvinsMBA, Angel Investor

[Thomas Hopkins @thomashops]

@MAGAVoice Who is the video editor or company making these ads? I have some brands that would love to work with them.

[Thomas Hopkins @thomashops]

@spwfeijen AD

[Thomas Hopkins @thomashops]

I just published Meta Quietly Rewrote the Click. Here’s Why Your Campaigns Have Been Underperforming Since March. https://t.co/gl40lTuZrB

[Thomas Hopkins @thomashops]

As a result of enough advertisers complaining about Meta ad performance degradation, they retroactively added this notification to everyone's ads manager. This is the reason everyone is seeing worst performance on meta. And just moving to 7d click 1d engaged view won't fix meta.

[Thomas Hopkins @thomashops]

@SarahLevinger @ArjunShukl95550 I believe you are reading this wrong. Meta isn't looking at the advertiser's organic posts it is look at every organic piece of content that each user interacts with while on fb or insta and using that interaction to better infer which ads that individual user should be served.

[Thomas Hopkins @thomashops]

@movie_bias I would love it if someone could scrape all the netflix, prime video, etc titles and give me a list of G - conservative values movies available to me. Even better if I had the ability to say what I was looking for... A young boy who goes through a hero's journey and learns XYZ.

[Thomas Hopkins @thomashops]

@movie_bias love this analysis. I have been saying this for years. As a dad of three young boys, it is hard to find G-rated movies that have a male protaganist / hero. It is more comon that the hero of the story is a girl. This is especially true when looking at recent disney movies.

[Thomas Hopkins @thomashops]

@TuckerCNews Yes 👍

[Thomas Hopkins @thomashops]

https://t.co/ThHHUyg5YB

[Thomas Hopkins @thomashops]

🛩️ Flying a plane with one gauge in a storm? That's what single-source attribution feels like in 2025.
Learn how multiple attribution models can help you navigate privacy changes and boost ROAS by 30%.
New article dropping knowledge on modern marketing measurement 👇 In Comments

[Thomas Hopkins @thomashops]

@SpaceX 7:50 images from Coronado ca

[Thomas Hopkins @thomashops]

@BillHuntBits @SpaceX Coronado, California

[Thomas Hopkins @thomashops]

On my way to MAU Vegas. The biggest Mobile app marketing conference of the year. On Thursday, 5/25 at 9:50am in room 151 I will be giving a presentation on “ROAS is the Wrong Metric: How to Optimize Growth Channels for Profit Maximization”.

Here is the…https://t.co/46tlPHU0ax

[Thomas Hopkins @thomashops]

Tracking abilities have drastically changed post ios14.5. What is the primary attribution method you are using now to determine your weekly media optimizations? https://t.co/3V0YRQwWI8

[Thomas Hopkins @thomashops]

Stop looking at only one attribution method…

If you are only using one method you are at least 50% under optimized.

Here are the 5 measurement methods I use to build my growth dashboard.

https://t.co/LWPudtK7cl https://t.co/Il3Fo4ICcx

[Thomas Hopkins @thomashops]

Hey Everyone!

Friday Fun-day post

Excited to share my recent podcast interview with my friend and former colleague Chris Nichols.

Chris is using his free time to interview friends and host the interviews on his Nichols and Dimez podcast show.

In the i…https://t.co/ttRXuMuPm2

[Thomas Hopkins @thomashops]

Check out my latest article: 6 Chrome Extensions that can be the difference between a 75% ROAS and 200% ROAS https://t.co/WYnMkFgdVl via @LinkedIn

[Thomas Hopkins @thomashops]

Knowing your funnel metrics is an essential part of business growth.

Your funnel metrics tell a story about the effectiveness of your funnel, from the amount you're spending to bring in people to the eventual conversion rate.

It's important to have a th…https://t.co/VnjQ8wXJWV

[Thomas Hopkins @thomashops]

As a marketer, understanding the differences between early-stage and late-stage marketing techniquesis key.

The strategies used to market each vary significantly and should be tailored to the company's stage and current need.

To understand the “stage of…https://t.co/79JCmGnDlM

[Thomas Hopkins @thomashops]

Marketing teams need to evolve beyond the ROAS metric.....

I have worked with 20+ companies over my 10 years as a mobile and D2C performance and lifecycle (Growth) marketing professional.

Helped some of the most successful YC com…https://t.co/ZKNJBCrnyP https://t.co/N136Ox8CeI