Thomas Wilder

Global Principal @wolffolins / Former ECD @sweetgreen / Former Partner and CD @wearecollins

[Brand Archive @brandarchivexyz]

BMG by Wolff Olins, 2025
Now on Brand Archive: https://t.co/BclncdKxvW

[roastbrief @roastbrief]

@blankstreet reinvents itself globally with @WolffOlins, transforming itself into a lifestyle brand. New identity, typography and colors that capture the magic of every moment. #BrandRebrand #LifestyleBrand #BlankStreet #DesignMatters https://t.co/ZXiVSzM6ya

[Wolff Olins @WolffOlins]

@blankstreet never sits still. New drinks. New cities. New cult obsessions.

Our challenge? Design a brand identity that keeps up –and leaves space for whatever comes next.

Learn more about our work together in @FastCompany. 👉 https://t.co/ouLJFrJ5zb

[Mediashotz @mediashotz]

Coffee group @blankstreet has revealed a sleek new brand identity by @WolffOlins — clean, contemporary, and matching its #GenZ -friendly vibe.
#Rebrand #CoffeeDesign
Learn more: https://t.co/lMsTjpfaFw

[Ads of the World by Clios @adsoftheworld]

New Brand Identity - New Blank Street campaign by Wolff Olins https://t.co/3NcLb8lVId #creativity #inspiration #advertising

[World Brand Design Society @worldbrandesign]

Wolff Olins @WolffOlins - Blank Street Unveils New Brand Identity, Signalling The Next Era Of Growth https://t.co/gIg8jUoOeS
.
#branding #brandidentity #brandredesign #branddesign #brandarchitecture #brandmark #typography #worldbranddesign #worldbranddesignsociety

[Brand Archive @brandarchivexyz]

Benefit by Wolff Olins, 2025
Now on Brand Archive: https://t.co/00M0kPaKNs

[Wolff Olins @WolffOlins]

Motion isn’t an afterthought. It’s part of the system. 🤝

Motion Designer Yiting Nan shares how she works across brand systems, builds motion behaviours from strategy, and why the future of motion is all about balance.👇

https://t.co/b7HFMFqa5f

[Wolff Olins @WolffOlins]

@SandalsResorts @BeachesResorts And this is just the beginning. Together with @SandalsResorts & @BeachesResorts we're shaping what's next, where every moment brings guests closer to the Caribbean they came for, and the magic they expect. 🌅

Learn more about the partnership. 👉 https://t.co/QTU31KIdzn

[Wolff Olins @WolffOlins]

Rooted in Caribbean soul, redefined for today. 🏝️

Together with @SandalsResorts @BeachesResorts
brand marketing leadership, we dialled up the truth that was always there: the unshakable pulse of the islands.

Find out more in the case study. 👇https://t.co/QTU31KHFJP

[Wolff Olins @WolffOlins]

@SandalsResorts @BeachesResorts We refreshed the identity system, unearthing visual and verbal languages grounded in feeling, and conceptualising new signature services, environments, and experiences. Every guest touchpoint became a story, alive with texture and colour. 💫

https://t.co/QTU31KIdzn

[Wolff Olins @WolffOlins]

Lipstick on, world – we’ve got something to celebrate! 🩷🫧

Our joyful journey with @BenefitBeauty just scored a Merit at the ADC Awards for Branding Systems / Identities – Integrated. 💥

Big love to our brilliant clients and team who brought the Beneverse to life.💄

[Brand Archive @brandarchivexyz]

BMG by Wolff Olins, 2025
Now on Brand Archive: https://t.co/BclncdKxvW

#branding #design #brandarchive #logo #graphicdesign

[logos.ai @logos_ai]

🚀 @wolffolins x @benefitcosmetics = a bold rebrand that Ignites Joy 💖✨ A refreshed Beneverse brings vibrant campaigns, iconic packaging & feel-good beauty magic! 💄🔥 Love it or miss the old look? Drop your take! 👇 #BrandIdentity #Design #Rebrand #Beauty #Cosmetics

[Brand Archive @brandarchivexyz]

Benefit by Wolff Olins, 2025
Now on Brand Archive: https://t.co/00M0kPaKNs

#branding #design #cosmetics #benefit #wolffolins #brandarchive

[Creative Review @CreativeReview]

.@WolffOlins has given 50-year-old beauty brand @BenefitUK a facelift as it looks to reinvigorate itself amid a fiercely competitive market https://t.co/aFPkH0GutK

[Rebrand @rebrandgallery]

Benefit Rebrand by @WolffOlins 👁️

[Brand Archive @brandarchivexyz]

Sandals by Wolff Olins, 2025
Now on Brand Archive: https://t.co/mLldHi0Vh9

[Brand Archive @brandarchivexyz]

Sandals by Wolff Olins, 2025.
Now on Brand Archive: https://t.co/vD3x2L2ZwI

[sania @saniaio]

love how deliciously tactile the @WolffOlins footer is