The actual research is wild. Every time you push down a feeling, your brain has to choose between suppressing that emotion and recording what’s happening around you. It picks the suppression. The memory doesn’t get saved.
A 2000 Stanford study confirmed this: people told to hide their emotions while watching a film remembered far fewer details than people who just reacted naturally. Suppressing emotions uses up mental energy, and that leaves less brain power for saving new memories.
Brain scans show why. A 2012 study found that suppression quiets the hippocampus (your brain’s memory-recording center) right when it should be saving information. The two brain regions that normally team up to lock in memories stop talking to each other.
Over time it gets worse. Suppression keeps cortisol (the stress hormone) elevated, and cortisol shrinks the hippocampus. Chronically stressed people can lose 10 to 15% of its volume. Just three weeks of high cortisol can shrink the tiny connection points between brain cells by about 20%. The good news: studies show this shrinkage can partially reverse once stress levels drop. Not necessarily permanent.
A Finnish study of 1,137 older adults tracked over roughly a decade found that habitual emotion suppressors had nearly 5x the risk of developing dementia, even after controlling for genetics, smoking, obesity, and education.
There’s a better way to handle emotions that doesn’t cost you your memory. It’s called cognitive reappraisal: instead of bottling the feeling, you reframe what’s causing it. (“This meeting isn’t a threat, it’s practice.”) A 2003 Stanford/UC Berkeley study found reappraisers had more positive emotion, better relationships, and higher wellbeing. Suppressors got the opposite on every measure. And reappraisal carries zero memory cost.
The difference comes down to timing. Suppression kicks in after the emotion has already fired, so your brain is fighting its own response while simultaneously trying to record the moment. Reappraisal changes how you interpret the situation before the emotion fully activates. Same event, same person, but your hippocampus stays free to do its actual job: recording your life.
“It’s just that all of these Caribbean resorts look exactly the same to me. It’s just a random beach.”
“Oh I see. You think this has nothing to do with you. You sit at your laptop, and you select… I don’t know, that all-inclusive resort for instance, because you’re trying to tell the world that you take yourself too seriously to care about what cookie-cutter consumerist hotel your parents made you go to.
But what you don’t know is that hotel isn’t just all-inclusive, it’s not Ixtapa, it’s not Zihuatanejo. It’s actually Cancún. You’re also blithely unaware of the fact that in the late 60s, Mexico ran a huge trade deficit with the US. They were industrializing rapidly, importing machinery and materials that had to be paid for in dollars. Then I believe it was INFRATUR, wasn’t it, that actually spent months building a computer model, feeding data to an IBM 360 to analyze Mexico’s entire coastline, evaluating climate, beach quality, accessibility, and development costs.
Then they identified Cancún as a strategic tourism development zone, deliberately modeled on postwar Mediterranean resort economies. By the mid-1990s, major U.S. and European hotel chains standardized the all-inclusive resort model there. That model was then replicated, refined, and exported across the Caribbean.
Eventually, that choice filtered down through Expedia algorithms, airline bundle deals, and trickled on down into some TikTok’s influencer video which you no doubt watched in bed doom scrolling. However, Cancún represents billions of dollars in coordinated state planning, private capital, labor arbitrage, and tourism dependency. Tens of thousands of jobs. Entire regional supply chains.
And it’s sort of comical that you think you simply picked "a random beach" when in fact you’re sipping a piña colada at a resort selected for you by the Mexican federal government’s years-long optimization process… from a bunch of random beaches.”
“Why are folks getting dumber?” Because they don’t read. “Why aren’t men as romantic & poetic as they used to be?” Because they don’t read. “Why are people so vulnerable to propaganda?” “Why is everyone a conspiracy theorist?” Because they don’t read. Because they don’t read.
The Donald Trump administration has pulled millions of dollars in funding for Chicago Public Schools.
This came after CPS refused to abolish its Black Student Success Plan or ban transgender students from using their preferred bathrooms or competing in sports.