Thread & Fable

Marketing & Communications consultancy and youth marketing insights, founded by @rebecca7roberts working in sport, education, charity sectors and beyond.

[Thread & Fable @threadandfable]

Engaging Youth 2022 is out - you can read and download it here. A summary of some of the key research and reports about children and young people's experience growing up in the UK and how that can inform your marketing and communications going into 2023.

https://t.co/5I0y1HlRsC

[Thread & Fable @threadandfable]

Complete the Big Higher Ed Social Media Survey 2024 today. All participating institutions will receive a free insights report and a chance to win £1k worth of consultancy from @NeonCaffeine_ and @threadandfable

https://t.co/23aTADpmfb

[Thread & Fable @threadandfable]

Latest episode of the @Hearitpodcast and it's talking about Gen Z talent; recruiting, retaining and diversifying talent and what employer brands are doing to develop better engagement
https://t.co/Qh7HS6NvE3

[Thread & Fable @threadandfable]

Complete the Big Higher Ed Social Media Survey 2024 today. All participating institutions will receive a free insights report and a chance to win £1k worth of consultancy from @NeonCaffeine_ and @threadandfable

https://t.co/23aTADpmfb

[Thread & Fable @threadandfable]

How aesthetics are influencing Gen Z brand decisions
https://t.co/Vic5P3IyIR

[The Hear It Podcast @Hearitpodcast]

Are aesthetics important to Gen Z when it comes to brands? According to recent insight from @wearepion they are a huge consideration, alongside tone of voice.

We get into it in the latest episode https://t.co/ZVyNbZRA3B

[Rebecca Roberts @rebecca7roberts]

Latest @Hearitpodcast is out today. We're talking 'getting brand ready for Gen Z with @wearepion' speaking with aces Alex Haider and Izzy Hall.

https://t.co/russEczSZK

Is cancel culture dead? Some interesting findings from their recent report

[Thread & Fable @threadandfable]

Season 5 of @Hearitpodcast launches today and it dives into the Digital News Report 2024 from Reuters and why journalism must continue to evolve in order to engage youth audiences. The risks of social-first journeys are no small thing either

[Rebecca Roberts @rebecca7roberts]

Latest episode of @Hearitpodcast is out and we hear from @nicnewman from @risj_oxford about some of the challenges to social-first news journeys when it comes to trust, misinformation and democracy.

https://t.co/russEcAqPi

[The Hear It Podcast @Hearitpodcast]

🎙️The Hear It Podcast is BACK for Season 5! First episode drops this week with @nicnewman from @ReutersInst. We're diving deep into Gen Z's digital news habits & how to engage youth audiences #DigitalNews #GenZ #NewsMedia #Reuters https://t.co/ZVyNbZR2e3

[Thread & Fable @threadandfable]

Shortlisted for Independent PR Practitioner of the year 🤩

@rebecca7roberts

[Chartered Institute of Public Relations @CIPR_Global]

Surge Communications
@PWPComms
@Donate4Daithi
@threadandfable
@rebecca7roberts
@IdeasNetworkPR
@VivaTweets
HN Communications
@jfgcomms
@NR_Comms
@TheFlywheelers
@WeAreAlfred
@PinstoneComms
@Arup
@adventpr
@1284Ltd
@WeAreLaunchUK

(10/10)

[Rebecca Roberts @rebecca7roberts]

Videographer talent - get in touch 👌

[Rebecca Roberts @rebecca7roberts]

It’s finally out! Lots of desk research, industry interviews and some new youth insight to finish off.

Hope it’s useful!!

[Rebecca Roberts @rebecca7roberts]

“So basically, you sign up for @threadandfable engaging youth weekly Friday mailer and you get the articles, research updates and stuff going on with youth audiences”

Sign up at https://t.co/7f5SADsrSG

[The Hear It Podcast @Hearitpodcast]

We welcome Rodney Hinds, Sports Editor of @TheVoiceNews onto the latest episode. We talk about the Black British Voices projectand how what happens on the pitch in sport, can have significant impact in wider society.

https://t.co/IRg8SNwHoW

[Activity Alliance @AllForActivity]

"There's no one-size-fits-all approach in communications." Activity Alliance's @SarahBFraser shares her insight and experience on the value of inclusive and accessible communications.

Listen to her conversation with @rebecca7roberts on the @Hearitpodcast
https://t.co/LO8tvkA745

[Thread & Fable @threadandfable]

Latest episode out now

https://t.co/9NpcYsyQEL

[The Hear It Podcast @Hearitpodcast]

Love this quote from @SarahBFraser from @AllForActivity

"When we start taking people seriously about their preferences and habits we start thinking differently about our communications"

https://t.co/IRg8SNwHoW

[Thread & Fable @threadandfable]

Excellent episode - accessible and inclusive comms doesn't have to be hard. Also love Sarah's comment about just trying things, failing and learning. Great episode thank you Sarah

https://t.co/9NpcYsyiPd

[The Hear It Podcast @Hearitpodcast]

We've been trying to find a date to record with @SarahBFraser and it's finally happened. A great conversation about how we can embed accessible and inclusive communications within our work. Some great resources from @AllForActivity
https://t.co/IRg8SNwHoW

[Rebecca Roberts @rebecca7roberts]

Need to shout this one louder for the back but co-creating with youth audiences is not just saying 'which is better this one or that one'. Some great insight from the latest @Hearitpodcast from guest @john_eski

https://t.co/HNPAHKiyVV

[Thread & Fable @threadandfable]

Latest episode of the @Hearitpodcast podcast is out and it's a look at the marketing and communications challenge in Further Education with guest @BenVerinder

https://t.co/9NpcYsyiPd

[The Hear It Podcast @Hearitpodcast]

We're talking all things Further Education; a challenging product offering, policy changes, diverse audience and ever changing landscape. How do we market the FE offer? Hear @BenVerinder share some valuable insights https://t.co/t0JNHDimzl