BTS announced their hiatus. When nobody expected them to. They fulfilled their country's national duty. Without hesitation. They came back after four years. People doubted them. Said they were over. Said the industry had moved on. Then they released ARIRANG. The biggest. The boldest. The most artistically ambitious projects of the year. Ended the Western Darlings.
And now they've chosen NOT to submit their music to the Grammys, taking a stand against a system they believe categorizes music by region and language.
That's power. Not chasing the industry.
That's how history is written. That's how the industry changes.
The most powerful part of this decision is that they are no longer asking to be accepted by the industry. They already know their worth as artists and understand that they deserve nothing less than everything they have built and earned throughout the years. ๐๐๐ฅ
#WeStandWithBTS
when Forbes said about BTS and Grammys:
โBut as BTS continue smashing records and the Grammys continue to lose relevance, who really needs who?โ they knew it because the music industry keeps proving why bts wrote aliens as an asian artist.
except for tablo from epik high, no peer of bts in k-pop supported bts today. an industry critic said that only bts could show this backbone and that k-pop has to bow down to the grammys. while bts wanted to protect the industry's pride, we learned that the industry has no pride.
Today's #GlobalPopFrenzy show kicked off with Aliens by BTS.
It takes tremendous courage to stand by your work and beliefs. We are proud of BTS and all artists throughout the world who continue to share their music and art with us despite the hurdles and obstacles in their way. We see you. We honor you. We thank you.
โWe hope our music can be heard and loved for what it is, rather than being divided by region or language. We thank Army and everyone who has always stood by us." - BTS
"We didn't come to Vegas for the Grammys we came to Vegas for the ARMYS" -Namjoon in 2022
"so please don't forget that, whether we get the grammys or not, we already got what we wanted, and we got you, so that means we got everything" -Namjoon in 2026
BTS' "Aliens" reaches a new peak of #1 on the US iTunes Songs Chart.
โ The song confronts xenophobia, challenges prejudice within the Western music industry, and embraces BTS' identity as cultural outsiders on the global music scene.
Jungkook and V hold the record among K-pop soloists for the most songs exceeding 400 million streams on Spotify, with six tracks each reaching the milestone.
#BTS are Back with a huge Bang, and are once again the #1 Act Worldwide on iTunes with 1350 points, over 3 times that of the 2nd Act, as "Aliens" explodes atop the Worldwide and European iTunes song charts, reaching #1 on US iTunes and 70+ countries so far! ๐ช๐บ๐บ๐ป๐บ๐ป๐บ๐ป๐บ๐ป๐บ๐ป๐บ๐ป๐ฃ๐ฅ๐ต๐ฅท๐งจ1โฃ๐& ๐ช๐บ ๐ต๐โ1โฃ๐บ๐ธ๐ต&7โฃ0โฃ+๐๐ฅ๐๐๐๐๐๐๐๐
BTS lifts to #5 (+2) on the Global Digital artist Rank with 3594 points!
STREAM:https://t.co/VAh5n33P8E
"Aliens" on iTunes (70x #1)
#1 Argentina
#1 Armenia
#1 Australia
#1 Azerbaijan
#1 Barbados
#1 Belarus
#1 Belgium
#1 Bolivia
#1 Brazil
#1 Brunei Darussalam
#1 Cambodia
#1 Chile
#1 Colombia
#1 Costa Rica
#1 Czech Republic
#1 Dominican Republic
#1 Ecuador
#1 Egypt
#1 El Salvador
#1 Estonia
#1 Finland
#1 France
#1 Greece
#1 Guatemala
#1 Honduras
#1 Hong Kong
#1 Hungary
#1 India
#1 Indonesia
#1 Italy
#1 Kazakhstan
#1 Kenya
#1 Kyrgyzstan
#1 Latvia
#1 Lithuania
#1 Malaysia
#1 Malta
#1 Mauritius
#1 Mexico
#1 Moldova
#1 Netherlands
#1 New Zealand
#1 Nigeria
#1 Norway
#1 Panama
#1 Paraguay
#1 Peru
#1 Philippines
#1 Poland
#1 Portugal
#1 Qatar
#1 Romania
#1 Saudi Arabia
#1 Singapore
#1 Slovakia
#1 Slovenia
#1 South Africa
#1 Spain
#1 Sri Lanka
#1 Sweden
#1 Taiwan
#1 Trinidad & Tobago
#1 Turkey
#1 Uganda
#1 Ukraine
#1 United Arab Emirates
#1 United Kingdom
#1 U.S.
#1 Uzbekistan
#1 Venezuela
[INFO] Many critics of the South Korean industry support #BTS's decision! ๐ฐ๐ท๐ฅ
Im Jin-mo, a popular music critic assessed BTS's decision not to submit to the Grammys as "a declaration of musical independence that breaks the chains of Western-centric authority, and a restoration of subjectivity."
Critic Lim Jin-mo, who has consistently served as a commentator for the Grammy Awards, pointed, "While the Grammys put forward the justification of diversity for the newly established 'APMP' category, it is essentially a defensive and somewhat racist attempt to isolate K-pop into a peripheral category in order to protect the vested interests of mainstream music."
Lee Kyu-tak, a professor at George Mason University Korea and Director of the Global K-Center, pointed out that for BTS, who have achieved various accomplishments musically, commercially, and culturally, the Grammys tended to be regarded as "the ultimate goal they had to achieve." He noted, "It is true that whenever the Grammys came around, discussions about whether they would win consistently circulated among the media and fans, and there was a belief that they would only be 'truly' recognized in the United States if they won a Grammy."
However, the analysis noted, "The Grammys' creation of a separate 'APMP' award was tantamount to a declaration that Asian music (including K-pop and non-Western/non-English music) would be treated separately from the Grammys' 'main stage.' This implies that BTS, who are already established as musicians not only in Korea and the U.S. but globally, do not necessarily need to obsess over the Grammys." It continued, "Given that there would undoubtedly be debate among the media and fans regarding whether they accept the award or not under these circumstances, their voluntary refusal is significant in that it allows them to distance themselves from various controversies while clearly expressing their opposition to the Grammys treating non-Western/non-English music as a form of segregation."
Critic Im Jin-mo interprets BTS's recent decision as a resistance chosen instead of compromise in the face of the Grammys' conservatism, which prioritizes ratings and buzz while withholding fair evaluation. He viewed the decision not to submit as "a complete 'declaration of independence' from Grammy authority, signifying that they will no longer force K-pop's identity to conform to American standards."
Critic Lim also highlighted the potential impact that BTS's decision is expected to create. He pointed out, "Just as The Weeknd's past declaration of a Grammy boycott stirred up public opinion in the local music industry, the fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself."
#WeStandWithBTS