pay special attention to them saying "lamron era". normal was planned as the main single after swim since the very beginning, starting part 2 of the longevity game bts is playing for arirang. surrounded by calculated sabotage, we must be more ambitious than ever to make swim, normal, and arirang stronger. this is the official re-comeback sign.
The Normal Log vs. LAMRON dichotomy is the most brilliant thing BTS has done visually for this upcoming mv.
Normal Log. It’s the digital now. It’s shot on a phone or a handycam, designed to look casual, immediate, and intimate. It’s the illusion of unfiltered access.
LAMRON is an analog film strip. inverted. before it’s exported for consumer use.
a vlog is a choice; you turn the camera on yourself. but a film strip? that’s a trap. they are stuck.
the normal log might be the very thing they want to do everyday while Lamron is the reality for them, hence they are admitting that they are forever stuck in this loop and cannot rewind sine it’s a film strip. it’s the consequence of their stardom.
it was planned from the beginning for normal to be promoted as the second single after swim, and we have now moved to the second level for longevity. this is an opportunity and a message for us to increase streams and visibility 👀
🔗 https://t.co/2YotQgSXAa
LAMRON is “NORMAL” spelled completely backwards.
this could mean:
- a visual representation of a flipped reality.
- the visual design utilizes a negative/filmstrip motif where colors and words are inverted, hence so is the word.
- the film strip itself shows inverted reality.
“🐨: Alguien muy amable me dijo que Bélgica inventó el saxofón. Gracias, Bélgica. Me lo pasé muy bien durante mi servicio militar gracias a ustedes”
LAS PALABRAS DE NAMJOON HOY😭😭😭😭😭😭😭😭😭😭😭