[INFO] HiteJinro explained that V was appointed as the global ambassador as part of its โJINRO Popularizationโ strategy, which aims to further strengthen the brandโs competitiveness and make it more familiar to consumers around the world. As the global ambassador, V will also participate in various marketing activities for Jinro soju in Korea, engaging with consumers both domestically and internationally.
V is an artist whose influence extends far beyond Korea to the global stage. Renowned for his unique charm and trendsetting style, he is beloved by fans around the world.
In particular, HiteJinro believes V is an ideal representative of the youthful and trendy image that the JINRO brand pursues. With his strong affinity for the brand and authentic appeal, he is expected to build meaningful connections with consumers.
Together with its global ambassador V, HiteJinro plans to carry out a wide range of marketing campaigns for the JINRO brand both in Korea and overseas. Through these efforts, the company aims to expand its reach among both domestic and international consumers while strengthening JINROโs brand recognition and consumer preference worldwide.
Hwang Jung-ho, Executive Vice President of HiteJinroโs Global Business Division, said, โV is the person who best embodies the brand values and identity that JINRO strives for. Going forward, we will work with V on a variety of activities to communicate more closely with consumers in Korea and around the world, while continuing to expand JINROโs global popularity.โ
Meanwhile, since its launch in 2019, Jinro has captivated consumers with its clean taste and distinctive marketing featuring its signature toad mascot. In February, cumulative sales surpassed 2.6 billion bottles, averaging 12 bottles sold every second, firmly establishing Jinro, alongside Chamisul, as one of Koreaโs leading soju brands.
Jinro chose Taehyung as their Global Brand Ambassador, the world's No. 1 soju brand, ranked as the world's best-selling spirit for 25 consecutive years by the UK beverage trade publication Drink International
Since its launch in 2019, Jinro cumulative sales every month surpassed 2.6 billion bottles, equivalent to 12 bottles sold every second, firmly establishing Jinro, alongside Chamisul, as one of Korea's leading soju brands
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
Taehyung has been announced as the First Global ambassador for JINRO, the best-selling soju company in South Korea.
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
[INFO] Taehyung has been announced as the Global ambassador for JINRO, the best-selling soju company in South Korea.
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
[INFO] Taehyung has been announced as the Global ambassador for JINRO, the best-selling soju company in South Korea.
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
@weirdpastelrest@astrogup@berlinagladys@jjkstaan2 eh sumpa beneran oon bgt njir si YG ini, apalagi fans yang stan YG nya jd setiap YG berulah ke idolnya yang dibela agensi njir, kasian jujur sama idolnya, pdhl idolnya jg pasti pgn bener" di push sama agensi walaupun dikit, katanya cb dan konten" aja susah bgt persetujuannya