tiagomelo70

[tiagomelo70 @tiagomelo70]

@lets_NEUROmkt I saw it in the subway 😅

[tiagomelo70 @tiagomelo70]

@lets_NEUROmkt that’s all about #salience and #breakethepattern to draw attention! 😅 #NMKTRCH

[tiagomelo70 @tiagomelo70]

When we do many things at once, our #focus does not work at maximum and we fail more easily. Our brain does not love #multitasking #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

I’ve seen this in Barcelona yesterday! That’s a good example of use #salience and #differentiation to draw our attention! With me it worked well! I wasn’t expecting to see a downhill bike in a optical! #breakethepattern #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

#Microexpressions are the way we transmit ours unconscious thoughts and feelings! #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

We act depending on our emotions! #Colors have direct impact in our emotions! We’ll have a colorful event and good colors to evoke good sensations in people’s brain! #SuperOculus #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

#AIDAModel in #SuperOculus : 1️⃣ draw #attention with the promotion. 2️⃣ We’ll make people feel #Interest with the welcome pack. 3️⃣ In the event they’ll feel the #desire to buy the glasses. 4️⃣ Take #action and buy glasses! #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

Really good example to change a normal thing into a good experience! 😀 https://t.co/uzHWEGB68z

[tiagomelo70 @tiagomelo70]

Sometimes products are pretty much the same but the trust and the psychological #perception of brands determine what people buy! #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

The nature of #consumption is changing on this way:

Consuming goods ➡️ Consuming concepts!

@lets_NEUROmkt #NMKTRCH

[tiagomelo70 @tiagomelo70]

I’ve also used this example! It’s a really good one!!! https://t.co/lNszcWi0lB

[tiagomelo70 @tiagomelo70]

That’s why am experience can be felt in different ways by two persons! The associations, relatives, context and emotions change our perception! @lets_NEUROmkt #NMKTRCH https://t.co/a4FumEc19z

[Valentina nazzani @ValentinaNazz]

Changing the information and the set of #associations we have in our mind can change the #experience. @lets_NEUROmkt #nmktrch

[tiagomelo70 @tiagomelo70]

@rozo_triana @lets_NEUROmkt The reality dependes on each perception! @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

That’s why sometimes people see things in a diferente perspective! @lets_NEUROmkt #NMKTRCH https://t.co/ybgS9ROfVa

[tiagomelo70 @tiagomelo70]

We put pride in what we bought! https://t.co/UwAdDqRR7n

[tiagomelo70 @tiagomelo70]

Another nice #experientialmarketing action from #Zappos! @lets_NEUROmkt #NMKTRCH

https://t.co/qWmKcZxL9Y

[tiagomelo70 @tiagomelo70]

Little things, little details can make something be an amazing #experience #NMKTRCH @lets_NEUROmkt

[tiagomelo70 @tiagomelo70]

@AncaAyame @lets_NEUROmkt This is really an experience for football lovers as me! 😂⚽️ Great example!!!

[tiagomelo70 @tiagomelo70]

@AncaAyame @lets_NEUROmkt And what a difficult decision for womens 😂🤦🏽‍♂️

[tiagomelo70 @tiagomelo70]

@pratikakat2 @lets_NEUROmkt Memorable advisement 😅