The Woolworths Everyday Rewards app is an example of business gamification. You accumulate points with every dollar spent and it gives rewards, like vouchers, when you reach a certain amount of points. This makes you more likely to at only shop at Woolworths. #ALM201@tiff_lever
Leaderboards on fitness apps such as Strava, promote a sense of achievement, and keep users with a target to chase in the form of friends high scores #alm201@tiff_lever
I used to play the wii with my brother. It was always super competitive, time consuming but fun. Games can be really entertaining and give people a sense of achievement. #alm201
Sea shepherd lead by Paul Watson fights to save and protect marine habitats which has a devastating impact on marine ecosystems 🐳
The use of online platforms such as Twitter and Instagram are used to create public awareness 📱
#ALM101
Dan uses many media platforms to communicate to the public, however “get on the beers” went viral on social media. 🍻Strategic techniques such as colloquial language and humour are used to relate and connect to his publics. #alm101@tiff_lever@Trinity_kni13@Dariaalea
ONLINE COMMUNITIES #alm101
I engage with the “life uncut” community. A podcast run by Laura Byrne and Brittany Hockley on Spotify. They both were finalists of the Bachelor and have since created a podcast that speaks about everything! They discuss all things, love, life & lust