Kei Kaneko

医学者×クリエイターによるウェルビーイング事業会社 Open Medical Lab / @whtevr_co Business Director / @lifeistechinc Branding Director / ex TBWA🏴‍☠️ / 好きなものはインド料理とYOGEE NEW WAVES

[Kei Kaneko @tiftykk]

四十九にして青赤の順を初めて知る

[Kei Kaneko @tiftykk]

満を持して今年の World Cup Ad by Nike
完全にエンタメ作品な5分間
あえてアナログな演出がいいですね最高

[Kei Kaneko @tiftykk]

https://t.co/UWZPoI6GDB

[Kei Kaneko @tiftykk]

マーケティングインパクトも重視されるアワードで🏆✨ 超お疲れさま＆ありがとうございました！

「これからのYouTubeの広告がもっともっとよくなっていくには、『しずかなおそうじ』の革新性、こんなジャンプしたアイデアが広告で見せられるんだっていう希望になったらいい」（あさぎーにょさん）

[Whatever Co. @whtevr_co]

花王さんとともに制作した3Dホラーゲーム「しずかなおそうじ」が、YouTube Works Awards Japan 2026にてグランプリを受賞しました🏆

しずおそはSteamで無料配信中🎮
ぜひこの機会に遊んでみてください🧹🫧

#YouTubeWorksAwards　@googlejapan

[Kei Kaneko @tiftykk]

ポンピドゥーのやつは盗んだとてあのバナナ単体に価値はあるんか？というところまでがアートなのかもしれん（犯罪ダメゼッタイ）

[Kei Kaneko @tiftykk]

トークンの切れ目は仕事の切れ目

[Google Japan @googlejapan]

【速報】
優れた YouTube 広告を表彰する「YouTube Works Awards Japan 2026」が終了し、今年のグランプリが決定いたしました。

[Kei Kaneko @tiftykk]

すご

[Kei Kaneko @tiftykk]

Claudeの個人垢をプランupしたつもりが会社垢で課金してもた😨とClaudeに相談したら、サポートにメールして付け替えを相談してみと言うのでメールしたところ、さすがAnthropicはサポートもAIで、「ごめん付け替えはできないから返金ね！」と即レスくれて5分で完了。非常によい顧客体験をした。

[Ryo Lu @ryolu_]

when software had a soul

there was a moment around 2005 when using a Mac felt like touching something alive.

the dock bounced. the genie effect swooped. exposé scattered your windows like cards on a table. none of it was strictly necessary. all of it felt like someone cared – not about metrics, but about the feeling of using a machine.

software back then had texture. it had a philosophy. you could feel the person behind it. someone made a decision to make that icon beautiful, to animate that transition just so, to write that error message with a little warmth. apps had personalities. some were weird. some were over-designed in ways that would make a modern PM flinch. but they were alive.

the web was the same. personal sites were genuinely personal. blogs felt like letters. forums had regulars. you knew who made what. the internet had neighborhoods, and each one felt different.

nothing was optimized for scale. things were made by people who loved what they were making.

somewhere along the way, we traded all of that for growth.

A/B tests flattened the edges. design systems standardized the personality out. everything got faster, smoother, more consistent – and somehow less interesting. the quirks were removed because they didn't test well. the warmth got cut because it wasn't measurable. we optimized our way into a world of things that work perfectly and feel like nothing.
now every app looks the same. every interface follows the same patterns. every product speaks in the same calm, frictionless voice, siloed in their own little islands. the humanity got rounded off.

and then came AI agents. and the speed got inhuman.

now you can generate an entire product in an afternoon. ship a feature before lunch. spin up ten variations before anyone's had their coffee. the gap from idea to code is basically zero.

which sounds incredible. and it is. but there's a catch.

when making things are too easy, the slop comes for free too. mediocre things don't look obviously bad – they look fine. they work. they ship. they pass review. and now there are infinite of them. the internet is filling up with software that functions but means nothing. interfaces that are correct but feel dead. products made by agents, reviewed by no one, shipped into the void.

this is the thing that keeps me up at night. not that AI will replace people who care. but that it will drown them out.

here's what I still believe: the best things are made by people who couldn't help themselves. someone who lost sleep over an icon. who rewrote the same line of copy twelve times. who added an animation nobody asked for because it made the thing feel right. that obsession – that's not inefficiency. that's the whole point.

AI doesn't make that irrelevant. it actually makes it rarer and more valuable. taste is not a markdown skill. caring is not a parameter. the weird, specific, "soul" thing you put into something – that can't be programmed into existence.

the path forward isn't to make more slop faster. it's to finally give people with real vision the tools to make the thing they always imagined but couldn't build alone. the designer who had the idea but couldn't code. the kid who saw something nobody else saw. the person who cared too much about something most people wouldn't notice.

if we get this right, we don't get a faster factory. we get a renaissance. more strange, personal, opinionated software made by teams of people who care and mean it.

that's still possible. but only if the people who care get the space and tools to actually express themselves – and don't just hand the wheel to the agent and walk away.

[Kei Kaneko @tiftykk]

@sutoroveli_news 昔、引っ張るとレインボーカラーが現れるジャージー生地を ALL BLACKS のために作り、多様性を訴求するプロジェクトをやりました。これはリブ構造＋特殊印刷だったな。Pride Jersey, 2018
https://t.co/rp6Gkn7nEU

[Joseph Fasano @Joseph_Fasano_]

In the Netherlands, if a person dies alone, without any family or friends as mourners, a poet will be sent to write a poem and read it at the burial service. It's called the Lonely Funeral Project, and it's just humans being good humans.

[Kei Kaneko @tiftykk]

今日学んだこと。水栓の動きが悪くなってきたからといって、クレ556を差してはいけない。中のゴムが膨張したりグリースが流れたりして却って悪くなる。って、でっかく書いといてくれよ〜 時すでにおすし

[Kei Kaneko @tiftykk]

最高気温20℃かよってことで何ヶ月ぶりかのアイスコーヒー

[Kei Kaneko @tiftykk]

ロイホのモーニングプレートに付いてくる小ぶりほくほくポテトがいちばん美味い

[Kei Kaneko @tiftykk]

うーん、弱音を吐きたい

[Kei Kaneko @tiftykk]

久々に雪。人の痕跡や変わった形の溶け残りを見るの楽しい

[Kei Kaneko @tiftykk]

商店街に本屋がある町は相当いい町

[Kei Kaneko @tiftykk]

土曜朝の駒沢公園、眼福、耳福、五感に感じる庶々の幸福
穏やかな回復の時間である