.@bts_bighit ‘Merry Go Round’ Music Video 🎠 Only on Spotify, coming in 2 days 🎠
stay tuned for BTS' 'Merry Go Round' Spotify Music Video, coming to our K-Pop ON! Hub on June 19, 6PM KST.
There’s a lot to unpack here, and I’m going to say it directly. I dont care if I get cancelled but this needs to be said.
For years, BTS were told they weren’t big enough, mainstream enough, or "Grammy material." Then they became one of the biggest acts in the world. They broke records, sold out stadiums across continents, topped charts repeatedly, and built a global cultural impact that few artists in history can match.
And when they became too successful to ignore?
The Grammys nominated "Dynamite" and "Butter"—both English-language songs.
Let that sink in.
The songs that got BTS into the major Grammy conversation were the songs that fit most comfortably into the Western industry framework. Yet BTS's discography is filled with critically acclaimed Korean-language music that has had enormous cultural and artistic impact.
Now we have a "Best Asian Pop Music Performance" category.
And before anyone calls that progress, let's ask the obvious question: why does there need to be a separate category at all?
If Asian artists are good enough to dominate global charts, sell millions of records, headline festivals, influence culture worldwide, and compete with every major artist in the industry, then they are good enough for the same categories as everyone else.
Inclusion isn't creating a separate lane after Asian artists prove they can win in the existing ones.
Inclusion is treating them as equals.
That's why BTS's lyrics in "Aliens" hit so hard:
"어쩜 그래 shameless
예의를 차려 we aliens
해는 동쪽에서 risin'
Aliens, aliens"
No matter how successful some artists become, there are still systems and institutions that treat them as perpetual outsiders.
And that's exactly why this conversation matters.
Because when BTS were impossible to ignore, the response shouldn't have been to create another box and place Asian artists inside it. The response should have been to judge them by the same standards as every other artist competing for the biggest awards in music.
ARMYs, we have a mission.
Talk about Arirang everywhere. Put it in AOTY conversations. Put it in ROTY conversations. Write threads. Make edits. Share analyses. Start discussions.
If we believe it deserves those nominations, then let's make enough noise that nobody can pretend it doesn't belong in the room.
They ignored BTS until they couldn't.
Let's make sure they can't ignore Arirang either.
#BTS_ComeOver D3 report
Demand for funding for the @$2.19 Come Over single (iTunes🥈) had slowed, so we're funding the music video (iTunes🥇) also!
We funded 35 singles & 39 MV (last 24hrs): total now 115+ 39, with ~$25 left
Pls DM us for single or Music Video funding ($3.39)
Go click on the video. It's a YT short. Hence, it's SHORT and won't take too much of your time.
Don't rely on clips on the timeline.
They are already shortening their content format, go give a click, a like, share...
https://t.co/r816eSVLxC
#BTS_ComeOver D2 report
Come Over single & MV remain no1 on Aus iTunes tonight, thankyou to all ARMY who are buying.
We funded another 34 tracks since last report (total: 80). Given demand has slowed down, we'll fund the MV on iTunes also.
Just DM us to be refunded for both!
Aussie ARMYs, go buy the single and MV and get in touch with these awesome people to claim your funding. They are working hard for BTS and happy to help!
CONGRATULATIONS AUSSIE ARMY!! We have worked so hard and our efforts keep paying off. We keep going though, because thats what we do 👏👏
Buy, Listen & Share 💜
As we celebrate the release of #ComeOver, let’s also use it as a reminder to check in on friends & ourselves. If you or a friend are feeling lost, it is okay to reach out & say ‘can I Come Over?’. Like how @BTS_twt supports ARMY, it’s important for ARMY to support ARMY too!
🇦🇺ARIA CHARTS🇦🇺
Wk 12 Tracking of ARIRANG
#BTS_ARIRANG is at no. 7 🥹 on ARIAs Top Albums chart and at no. 18 on the Top Vinyl chart!
What a wonderful way to show our appreciation during FESTA!
Now lets maintain ARIRANG and aim to chart COME OVER!