Mark Tillison

Need more online sales? I love doing that. Respected event speaker (SEO, Pay per Click, Social Media) and proud MD of @TeamTillison.

[Mark Tillison @Tillison]

@ShopiatorOps @Mel66 @adsliaison @bgtheory If the top ad isn't the strongest / most relevant, then the only remaining signal is bid / cpc.

[Mark Tillison @Tillison]

@adsliaison @Mel66 🙏 Is historic CTR ever a factor in auctions then? Or is the ai smarter than actual historic data?

[Mark Tillison @Tillison]

@ShopiatorOps @Mel66 @adsliaison @bgtheory Ohhhh. So we're basically saying, this top ad isn't really, really relevant, but they're happy to pay more for your click? 😂

[Mark Tillison @Tillison]

@Mel66 @ShopiatorOps @adsliaison @bgtheory Isn't the first ad, by definition, the "strongest match" in the first place?

#JustSaying

[Mark Tillison @Tillison]

@adsliaison @Mel66 "highest overall relevance" @adsliaison ?
To confirm, this measure is based on the existing "Ad Rank" algorithm/metric?

Does that mean that a new advertiser in any specific auction, which therefore has no historic CTR to feed "Ad Rank", is at a disadvantage?

[Mark Tillison @Tillison]

@googlesearchc Are you sure there's an update?

Looks like 2003 to me.

#MobileFirst #ResponsiveDesign

[Mark Tillison @Tillison]

@grok @Google @googlemaps Nope. I'm good 👊

[Mark Tillison @Tillison]

@handyosprey @its_The_Dr I often wondered if a local glazing firm near me would ever get a letter - MS Windows.

I do know that a guy that set up Virgin Computers also local to me, did get a cease and desist from that company.

[Mark Tillison @Tillison]

@glenngabe So if rel canonical is essentially being ignored, what's the workaround? Internal link volume being a stronger signal?

Blocking in robots.txt seems ideal, but in reality is completely ineffective - Google can't crawl the page to find your newly-added noindex and canonicals! 😭

[Mark Tillison @Tillison]

@glenngabe I did. And I'm not surprised.

I guess it *could* just be that the crawling and selection process is the same as Google's, not that they're using Google's dataset.

That seems a bit inefficient though, right?

[Mark Tillison @Tillison]

@ShopiatorOps @adsliaison No time right now as more urgent priorities, but thanks 👊

[Mark Tillison @Tillison]

Should this enrage me this much? 🤬🤬🤬

- fix this problem NOW or we'll penalise you
- we'll check when we feel like it, you can't request it
- oh yeah, the deadline. Meh.

cc @adsliaison

#GoogleAds #GoogleMerchantCentre

[Mark Tillison @Tillison]

@ShopiatorOps @adsliaison Tickets raised last week. No response.

Merchant Centre yesterday. No update. Just
- "sort it by 2nd Feb or else"
- "we'll review it. Maybe. Sometimes. When we feel like it."

So I removed the USA from the feed targeting. Sorry friends, you're a bit too picky and non-responsive

[Mark Tillison @Tillison]

@ShopiatorOps @adsliaison There's no option to request a review of the issue. I raised a support ticket 2 days ago. Nothing.

Waiting for the entire account to be suspended feels like waiting for the boat to sink so we can fix a leak.

[Mark Tillison @Tillison]

Death spiral. Been here?

[Tillison Consulting @TeamTillison]

Intent decay kills performance. 📉

5% drops to 3% as users lose intent. 😕

Bids fall, rank drops, CPA stays high. ⬆️

It becomes a death spiral. 🌀

YouTube: https://t.co/KzOwhQkLp7
Spotify: https://t.co/K0uGQF0qMf

#CRO #GoogleAdsInsights #MarketingMaths

[Mark Tillison @Tillison]

@adsliaison Hey Ginny. Being able to request a review would be helpful. Instead, we're left with a looming deadline and no confirmation that (Google is satisfied that) the issue is fixed, nor when it will be reviewed.

[Tillison Consulting @TeamTillison]

5% conversion at £5 per click?

The maths catches up. ➗

Low conversion rates force bids down. 🔽

Lower bids drop ad rank. 📉

Clicks fall, conversions follow. 👣

YouTube: https://t.co/KzOwhQkLp7
Spotify: https://t.co/K0uGQF0qMf

#GoogleAdsInsights #PaidMediaThinking

[Mark Tillison @Tillison]

If you don't know, you don't know.

And now you do.

[Tillison Consulting @TeamTillison]

Google Ads without conversion tracking makes optimisation impossible. 😣

Asking for conversions without defining them is like timing a race without a stopwatch. ⏱️

YouTube: https://t.co/KzOwhQljeF
Spotify: https://t.co/K0uGQF0YBN

#ConversionTracking #GoogleAdsFoundations