When you understand science and then challenge orthodox marketing/advertising thinking, you get varying degrees of this argument when you want to fire your agency. Every, single, time.
97.5% of businesses have 0-19 staff
~95% turnover less than $1m/yr
0.2% have 200+ staff
The top 3-4 brands in a category take 50-60% of the market share
So if you're emulating the marketing playbook of a large top 4 brand for your firm
You're using a very biased sample (~0.1%)
After an extended pitch process we'd like to thank all the agencies who submitted ideas including our incumbent agency #ScottyFromMarketing but we've decided to award our national account to The Albo Collective whose submission won over the majority of the board #advertising
Sydney to Melbourne
Travelling interstate to film 3 months of video content in 45min of my clients time
for Simone Louise we found that 53 videos she can use for social media
All Optimised to go viral and build authority
#videomarketing#marketing#videoforbusiness
So many people make videos shouting at their phone hoping that gets your attention
All that gets is people scrolling away
#stopbadmarketing#videomarketing
@MarioBekes People listen to celebrities because of social proof 'everybody loves them' so they must have something worth saying
Also we as a society think they have "made it" so there's a subconscious want for what they have
I learnt about this at university there's studies on it
Business ownere think they can post content themselves
But then you write boring statuses that crush the potential engagement of your post.
Just because you 'know' how to post. Doesn't mean you know how to post for marketing results
#stopbadmarketing
I'm sick of seeing people put out bad quality video
You wouldn't show up to a networking event in ripped jeans
So why are you showing up online with bad videos representing your brand?
#stopbadmarketing#videomarketing