Tim Caputo

Combating #adfraud to maximize #adspend at organizations globally with @spideraf !

[Tim Caputo @tim_caputo]

Few are asking what’s driving the outcomes of AI marketing.

Spider AF’s 2026 Ad Fraud White Paper:
$32.6B in losses
AI campaigns = more fraud exposure
MFA & short-form on the rise
Fraud impacts optimization.

Access full report free: https://t.co/FZuzdgAXUK

#DigitalMarketing

[Tim Caputo @tim_caputo]

Your GA4 spike might not be growth.
It might be noise.

Bots inflate traffic. Fake conversions look real. Winners get budget they don’t deserve.

So you scale the wrong things.
That’s not growth, it’s leakage.

Clean the data first.
Trust your GA4?

#GA4 #PPC #AdFraud #digitalad

[Tim Caputo @tim_caputo]

@avatarmax123 @BostonGlobe @WCBV @BostonDotCom @NicoleOliverio @adamwilliamsTV @susantran @JeffNBCBoston @AbbeyNBCBoston @7News @WCVB @boston25 @wbz @SueOC_NBCBoston Insanity is correct!

[Tim Caputo @tim_caputo]

CPA stuck?

You fixed creatives. Targeting is tight.
Still no lift.

What if the issue isn’t your ads—but your traffic?
Fake clicks = wasted budget 💸

Audit first. https://t.co/ZHawZY3nnW

#DigitalMarketing #ConversionMarketing #GrowthMarketing #PPC
Reply “audit” 👇

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Your ads get clicks but...why is nothing happening?!

Short answer: it's probably "ad fraud" !
For the long(er) answer: we made a manga about it! 👇
https://t.co/SH4abWo8sb

#manga #martech #advertising #b2b #marketing

[Tim Caputo @tim_caputo]

You’re paying for fake clicks & conversions.
Invalid traffic drains your budget and damages your brand.

@SpiderAF_Global fixes it. https://t.co/ZHawZY3nnW

#PayPerClick #PPC #PaidSocial #GoogleAds #DigitalMarketing

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Here's a surprising fact: organic conversions are about 4.5x more likely to be fraudulent than those from paid ads.

This means that protecting your entire marketing pipeline (not only the paid channels!) is essential for maximizing your ROI.

Sign up for a free trial of our Fake Lead Protection tool to see how many of your conversions are real: https://t.co/ZEAK936HF0

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Invalid click rate by platform (12-month analysis, 4.1B total clicks)
• TikTok: 14.64%
• Meta: 3.21%
• Google Ads: 2.34%

These figures reflect the weighted share of clicks flagged as invalid relative to total clicks across each platform ecosystem.

Click volume and CPA only tell part of the story. If a portion of clicks never had the potential to convert, performance metrics become distorted.

#advertising #adfraud #clickfraud #digitalmarketing

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

🚨 PSA: Every time you add a marketing tool (chat, analytics, pixels, widgets), you’re allowing a third party to run code directly on your website.

95% of sites rely on unmonitored third-party scripts, which are a common entry point for data leaks and malicious activity you may never see.

If you’re responsible for your company’s website, know what’s running under the hood!
🔍 Run a free scan with Spider AF SiteScan: https://t.co/D7F4xjXPm7

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

🚨 PSA: You're paying for impressions no one actually saw.

One reason: ad stacking. Multiple ads load in one placement. You’re charged for each impression, but only the top ad is visible.

Why it slips through:

• Low CPMs look efficient, even if impressions have no value

• AI campaigns (like PMax) learn from bad data and scale it

• Major platforms don’t fully eliminate fraud

[Tim Caputo @tim_caputo]

❌AI can’t fix bad traffic.❌

🙈🙉🙊Bots + fake clicks are poisoning Meta Ads optimization.
🛡️Protect the data, or pay for it

🕷️Spider AF solves for invalid clicks across all social platforms! Link in comment⬇️

#DigitalMarketingAgency #Meta #facebookads #SocialMediaMarketing

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Today, our CEO, Satoko Ohtsuki joined a panel at the Tokyo Women's Future Forum to discuss how women entrepreneurs are driving sustainable change in 2026 👩‍💼 🌿

What does sustainable leadership look like in your industry?

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Proud to see Spider AF featured for our growth! We’re kicking off the year by doubling down on our mission to protect your ad spend from bot fraud. 🛡️
Read the full story here: https://t.co/VHjxwcKHss

[Tim Caputo @tim_caputo]

#DigitalMarketing #viralpost #Click #PPC2026 #ChristmasEve

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

"I didn’t think ad fraud was happening."

Shiga-san at BuySell Technologies was skeptical. Then a 30-day diagnostic revealed financial losses "too large to overlook."

He was paying for bots, not buyers.

See what the data revealed (and how they fixed it): 👇
https://t.co/LbiC2JfMir

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

Geo-targeting fails when the user fakes their location.

IP Masking allows bots to look human. They evade blocklists, click your ads, and ruin your optimization data.

If you see "impossible travel" (e.g., logins from two countries in 5 mins), block that source immediately.

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

40% of shoppers now use AI to make purchase decisions. 🤖

That means “Good AI” (real buyers) and “Bad AI” (scrapers/bots) now look identical in your traffic.

2025 =
🚫Stop blocking everything.
✅Start analyzing behavior.
AI shoppers are real customers.

#AI #Ecommerce #AdTech

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

According to Imperva’s 2024 Bad Bot Report, about 50% of web traffic came from non-human sources. For advertisers, that means your analytics could be skewed by bots.

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

The hardest decision of the week? Choosing which bento to enjoy at our free office lunch! 🍱 🥢

[Spider AF | We Protect your Business from Fraud! @SpiderAF_Global]

💡PSA: The Google Ads bidding model trains on your conversion data, so quality matters