An empty seat earns nothing, so discounting it to fill it can look like free money. But how much did it really make? How many would have paid full price anyway? How does a person feel when they have paid more? https://t.co/zrJKeZlQPE
A show that costs £3,800 to run clears £200 at £8 a ticket, or £2,200 at £12. Not an argument for charging more, just a reason to run the numbers first. Full breakdown: https://t.co/KXCCGuv4nW
A full house doesn't mean a show made money, that comes down to price versus cost, not seat count. Price too low and a full house can be the bare minimum you need, not the win it feels like. More: https://t.co/KXCCGuv4nW
Drop the price and sell more seats, or raise it to make more money? The numbers can show what a gut feeling can't, like how much bigger your audience would need to be, or how many regulars you could afford to put off. https://t.co/KXCCGuuwyo
On Time For A Show, you choose how the booking fee works. Add it at checkout so you receive full face value, or absorb it so customers pay exactly the advertised price. Your call.