Tim Ito

Digital marketer, author, & speaker

[Tim Ito @timito4]

@JWashington2020 Totally agree. Loyalty is part of life and business. If you’re not loyal to someone, especially someone who’s been good to you, why should anyone be loyal to you? This country used to believe in that. Bad karma for Aaron wellman and team too. Why root for them now?

[FFI Solutions @FFI_Solutions]

Sustainability Research Analyst Intern, Eva Rakić writes that crosswashing has emerged as a new, nuanced form of corporate greenwashing. Its ability to obscure material climate-related risks may leave investors with an incomplete view of climate exposure. https://t.co/gNdo5eHyO7

[FFI Solutions @FFI_Solutions]

Led by China and the EU, the global wind power industry is poised for continued expansion, with projections estimating the addition of over 120 GW of new capacity in 2025. Get more from our full report, Global New Energy Technology Outlook 2025: https://t.co/o4JLIxYI2K

[FFI Solutions @FFI_Solutions]

The global energy transition is accelerating across solar, wind, battery storage, grid infrastructure & biofuels sectors. Download our new complimentary whitepaper and get in-depth research to help you align your portfolio as an institutional investor. https://t.co/o4JLIxZfSi

[Tim Ito @timito4]

At times like these, Americans need "fun." Fun keeps us going. Fun gives us something to look forward to. As a brand, if you’re able to make that part of your narrative, you can really stand out among the run-of-the-mill companies out there. Latest blog: https://t.co/FleiEXwKol

[Tim Ito @timito4]

with “you should fear this”). We don’t do enough of “You can do this.”

With the former, we’re just selling entitlement and fear; with the latter, we’re selling hope. More on this in our full blog: https://t.co/GHhMxI8rK9 #marketingagency

[Tim Ito @timito4]

A short 🧵. Years ago, I remember reading an interview with TV writer David Milch, who wrote and produced the HBO series Luck about the lives of people playing the horses in Southern California. They asked Milch, who loved racing too, about the hopefulness of people at the [more]

[Tim Ito @timito4]

it’s also the sentiment that allows people to think positively in terms of their outlook. It’s a baseline for your perspective – something that we should spread more as marketers. Not this BS idea of “You're worth it" (which we probably do too much of as an industry, along

[FFI Solutions @FFI_Solutions]

We just released our Q1 2025 update of Transition Trackers, theoretical model portfolios that distinguish the “Leaders” pursuing more ambitious transition plans from the “Laggards” relying more on traditional hydrocarbon extraction strategies. More:
https://t.co/pEWkA5tK7j

[FFI Solutions @FFI_Solutions]

The global energy transition is unfolding, but not in the way many analysts predicted. Rather than displacing fossil fuels, we have seen an “additive” transition where clean energy primarily serves new demand growth while traditional energy sources remain. https://t.co/wbaXx9lu0N

[Tim Ito @timito4]

We live in unprecedented times. Everyone has a microphone. Everyone has an opinion. How do you stand out? More than ever, maybe it's time you, as a business, speak the truth and/or express your values about something that's not right. A post on that: https://t.co/MppF51NEFI

[Tim Ito @timito4]

The other day, we received a lead through one of our landing pages. But it wasn’t just any lead. It was an individual who had been guided to us by ChatGPT.
It crystallized a truth we’ve long preached: In an AI-driven world, content is still king. More:
https://t.co/xhH0QcErHm

[FFI Solutions @FFI_Solutions]

BP's announcement on Feb. 26th that it was pulling back on its renewable energy investments to refocus on its core oil & gas operations was hardly a surprise. But it may backfire, writes FFI's David Root.

Read more of his thoughts in our latest blog: https://t.co/C2nvWTlcb2

[FFI Solutions @FFI_Solutions]

Did you miss our recent blog on the LA Wildfires? Indeed, for investors, the damage done to greater Los Angeles is a stark reminder of the increasing need to understand and manage physical climate risks. Read more from FFI CEO @chrisito88: https://t.co/dXvdqIrWHW #climaterisk

[Tim Ito @timito4]

I rarely talk about Super Bowl ads as it's kind of like judging a beauty contest for which the criteria are not all that clear. But man, the ads were really weird this year. And probably left more than me scratching my head. More in our latest blog:
https://t.co/9cxk07zCPF

[Tim Ito @timito4]

Every business we know is searching for that elusive “magic bullet” – a single solution that can solve all their marketing challenges. While no such thing exists, there is one element that probably comes the closest: #brand. More in our latest blog: https://t.co/13poDN2SJn

[Tim Ito @timito4]

(3 of 3) digital era your marketing has roughly 8 seconds to capture someone’s attention. That’s not a lot of time. What do you do when marketing to this inattentive audience? We have some thoughts in our new blog. Hope you enjoy it! https://t.co/6eYZKqSphj #marketingagency

[Tim Ito @timito4]

A short 🧵. It’s no secret the American attention span is rapidly diminishing. According to a study mentioned by the American Psychological Association, in 2004, the average attention span on any screen was found to be two and a half minutes on average. In 2012, it was 75

[Tim Ito @timito4]

(2 of 3) seconds. Today, on average, it’s 47 seconds. Other studies suggest that this trend has continued further, with attention spans now potentially even shorter. Obviously, this has huge implications for businesses and marketers. For example, research suggests, in today’s