@castrovince This all could have been very simple. Have a Native American Tribe that use to occupy the Cuyahoga area come up with a logo and name they WOULD be ok with give them 7-10% off the merchandising.
If you are in a leadership role and you are not constantly providing feedback (preferably face to face) you are NOT leading, you are simply in charge. You MANAGE logistics, time and money, you LEAD people.