Tim Percival

Communications professional. Award-losing author.

[Tim Percival @TimPercival]

I’m chuffed to share news of my first book: On the Record and On the Ball: How Elite Coaches Master the Media, which is out on 28th August! Big thanks to the coaches, journalists & @FairfieldBooks. Pre-order your copy on Amazon: https://t.co/HDFD2ysgUr

[Tim Percival @TimPercival]

Recent reads. I don’t think I’ve read a book more important than James Marriott’s ‘The New Dark Ages’. If you like a crime thriller (as I do) then ‘Bad Traffic’ by Simon Lewis will tick every box. And ‘London Falling’ by Patrick Radden Keefe is ridiculously good.

[Tim Percival @TimPercival]

Recent reads. I don’t think I’ve read a book more important than James Marriott’s ‘The New Dark Ages’. If you like a crime thriller (as I do) then ‘Bad Traffic’ by Simon Lewis will tick every box. And ‘London Falling’ by Patrick Radden Keefe is ridiculously good.

[Matthew Lumby @MatthewLumby]

Goodbye to Dame Esther Rantzen.
Thanks for this all time great TV moment…

[Tim Percival @TimPercival]

@KP24 A knock that changed your life. 🙌🏻

[Tim Percival @TimPercival]

@StevenJamesUK 😂

[Tim Percival @TimPercival]

Naughty…

[Tim Percival @TimPercival]

@Hathers46allout @PlantedSam Mine was better.

[Jacob Coxon @hilbertspaess]

I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.

[Tim Percival @TimPercival]

@Matt_A_Shea 👏🏻 great work

[Matt @Matt_Walker96]

Good stuff

[Maurice Brosnan @m_brosnan]

Latest Arena is out now. Spoke to Tim Percival, author of On the Record & On the Ball: How Elite Coaches Master the Media.

Available in all usual places
https://t.co/Hf9h3srcSb

[Tim Percival @TimPercival]

Arena: Andy Moran, Eddie Jones and mastering the media https://t.co/SX1wH0xpWb via @YouTube

[Ryan Paganetti @RyanPaganetti]

Much has been made of the Patriots’ mysterious “Pink Stripes.” How about yellow ones?

I went through more than a decade of TV broadcasts and uncovered a diabolically clever piece of Patriots gamesmanship.

When opposing kickers lined up at Gillette Stadium, the video board displayed a reverse view of the kick, placing a second, offset set of yellow uprights directly behind the real ones.

In windy conditions, even the orange streamers on the video board appeared to point in the opposite direction from those atop the physical uprights, making the illusion even more disorienting.

I found dozens of examples. In the same games, I reviewed 52 Patriots field goal attempts.

The illusion appeared on Patriots kicks exactly zero times.

We actually tried copying the idea when I was in Philadelphia, but the location of the video boards at Lincoln Financial Field made it nearly useless.

It is the perfect encapsulation of the Patriots dynasty. No detail was too small, and no possible edge was left unexplored.

We talked about this tactic and more on tonight’s episode of the Paganetti and Underhill show, out now on Youtube

[Herman ⚡ @hermux]

Pilot's name has been revealed: Wilgo Louw

[Tim Percival @TimPercival]

Bang on.

[Tim Percival @TimPercival]

Bang on.

[Carl Anka is on leave @Ankaman616]

Ah that's absolutely devastating. You look at what she's done to help child literacy alone and she's an icon. RIP.
https://t.co/RmGmxKkRSC

[Tim Percival @TimPercival]

This really made me laugh earlier. Beautifully observed.

[Ben Wright @benwright]

I, personally, look forward to the 220-team World Cup presented by Blackrock, hosted exclusively in the United States every six months and powered by Polymarket.

[Tim Percival @TimPercival]

Loved reading this on my recent travels by my old pal @squiresneil1 - well done mate, a great read! 👏🏻