Tiny House Marketing

Paid media for established brands, across Search, social, shopping, and more.

[Tiny House Marketing @tinyhousemktg]

We help established brands get more out of paid media, across Search, social, shopping, and more.

We look at the whole program — audience, creative, measurement, money — and start with the constraint that's actually limiting results.

[Tiny House Marketing @tinyhousemktg]

OpenAI says ChatGPT's search-like query volume is about a fifth of Google's. Its definition is any question where ChatGPT searches the web. Maybe discount the number, but the direction is real. https://t.co/zoierImcSV

[Tiny House Marketing @tinyhousemktg]

@rmstein The "query fan-out" is interesting and could impact what kind of queries ads show up for. Advertisers running AI Max ads should take another look at their search query logs now that new model has rolled out.

[Tiny House Marketing @tinyhousemktg]

@rustybrick Handy for getting conversion setup work prioritized. No one wants to do that boring plumbing stuff, but easier to point to a % in the account than just say "trust us, enhanced conversions matter."

[Tiny House Marketing @tinyhousemktg]

@rustybrick Really interesting one. Branded searches and add-to-carts by journey stage is the kind of middle signal YouTube in PMax has been missing. Signed-in users only and an 8-day lag, but still.

[Tiny House Marketing @tinyhousemktg]

@Invoca @GatherHQs The usual breakage point for advertisers we see is the handoff to the dealer/franchise/branch, but even fewer are then sending closed revenue data back to the ad platforms.

[Tiny House Marketing @tinyhousemktg]

@OpenAI The sponsored version is super interesting. A paid ad where the destination -- and the thing you pay for -- is a conversation rather than a site visit. Sales still close on the brand's site, but measurement gets weird.

[Tiny House Marketing @tinyhousemktg]

@rustybrick A couple sneaky things. Like Final URL expansion defaulting on. Easy to overlook and it overrides the landing page that you select. Also, AI Max on by default for new Search campaigns.

[Tiny House Marketing @tinyhousemktg]

Google's @rmstein says AI Mode now completes home service bookings via Angi, Thumbtack, Housecall Pro, and Jobber. So it's possible that more requests could come through partner forms while website traffic actually decreases. Attribution mix might change, but will total demand?

[Tiny House Marketing @tinyhousemktg]

@rustybrick Cool user experience, but will def mess with measurement. Interesting to see if these are net new conversions or if they erode conversion totals from other sources.

[Tiny House Marketing @tinyhousemktg]

Your Search ad copy may soon have company: Google is testing AI-written descriptions of each advertiser, plus a summary above the ad block. No sign yet of an opt-out. Spotted by Brodie Clark (via Search Engine Roundtable).

[Tiny House Marketing @tinyhousemktg]

Meta turns on on-device conversion measurement by default from Nov 12. If your Meta purchases jump after that, it may be a counting change, not a performance change.

[Tiny House Marketing @tinyhousemktg]

AI Max in plain words: Google's AI picks which searches your ad shows on and rewrites the ad text. Google's new 1-click experiment tests that against your current campaign 50/50. Good way to test and make AI Max prove its impact.

[Tiny House Marketing @tinyhousemktg]

Reddit is testing ads in its search results. Search is a stated intent signal, and Reddit has reported 80M+ weekly searchers. The open question is: will search placements be reported apart from feed ads? Without that, you can't tell what search ads actually add.

[Tiny House Marketing @tinyhousemktg]

@theadgoose Good habit. It's about to matter for PMax too. Google's help page now says PMax "may" automatically filter brand queries to brand Search campaigns.

[Tiny House Marketing @tinyhousemktg]

Google now offers a 1-click AI Max test for Search: a 50/50 split of your current campaign vs. the same campaign with Google's AI choosing which searches to match and rewriting your ads. Useful. Check what conversions you're optimizing towards before you activate it.

[Tiny House Marketing @tinyhousemktg]

A new study says a ChatGPT ad visit earned shops $0.89 vs $2.45 for a Google Search ad visit. The catch: in this study, Google paid search wasn't split into brand and non-brand. Brand clicks convert best, and ChatGPT has no real equivalent. The fair test is non-brand search.

[Tiny House Marketing @tinyhousemktg]

@theadgoose Agreed. And also look at your own sales or CRM data, not only Google's conversion column. Worth checking the search terms too, so AI Max isn't taking credit for brand searches you'd have gotten anyway.

[Tiny House Marketing @tinyhousemktg]

Reddit Q3 ad revenue: $847M, up 54%. Also: search referrals down 1M+ a week in October and they're making a move to increasing login requirements to view content. We've seen more companies interested in Reddit ads, and they've worked. Logins could mean more engaged clicks, or could mean AI tools citing Reddit less. Hard to call.

[Tiny House Marketing @tinyhousemktg]

Google Search revenue grew 12% in Q3, vs 17% in Q2. Google's CBO partly blamed "the lower monetization we are seeing in AI Mode." Now AI Mode ads are expanding to more countries and into follow-up questions. Google needs that inventory. Whether you, as an advertiser, need to invest in it is another question.