[NEWS] #JUNGKOOK is GRAFF's First ever Global Ambassador in the brand's 66 years history. The luxury jewelry house was founded by Laurence Graff, widely known as the "King of Diamonds”
JUNGKOOK FOR GRAFF
#JUNGKOOKxGRAFF
BTS officially breaks Rolling Stones' seven year boxscore record. The group achieves the biggest monthly gross by a group since the chart began in 2019 ($127.8M), surpassing The Rolling Stones.
[NEWS] #BTS' ARIRANG Achievements in a new BIG HIT press release, citing Luminate data! 🏆
➡️#BTS_ARIRANG recorded 3.8 billion global streams across Spotify, Apple Music, and YouTube Music during its first eight weeks (March 20–May 14, 2026).
➡️ BTS Group’s entire catalog surpassed 5.3 billion streams during the same period.
➡️This performance significantly exceeded the 3.3 billion average first-eight-week streams of other major global pop album releases.
➡️ BTS Global balanced across all regions, with Latin America leading at 27%, followed by Northeast Asia (17%), North America (14%), Southeast Asia (13%), and Europe (12%).
➡️ On Spotify, “SWIM” surpassed 500 million streams, becoming the first song released in 2026 to reach that milestone. All 14 tracks on the album exceeded 100 million streams, while “Body to Body” and “Hooligan” each passed 200 million.
➡️BTS also led U.S. physical album sales, selling 810,000 units (CDs and vinyl), nearly four times more than the No. 2 and No. 3 artists combined.