CALL ME MOTHER NOW ON ITS 4TH WEEK!
This mothering success would not have been possible without the unwavering support of the Madlang People, Meme Vice's friends, and the shared passion of all the fandoms. We are grateful to all the fandoms that were present on all the promo tours, the trendsetter teams that collaborated with us, and those who hosted BLOCK SCREENINGS for #CallMeMother, reaching many hearts and lives that this film aims to resonate with.
Thank you also to our ViceIon Unkabogables representatives who were present in all the promo tours, premiere night, and in our block screening.
A special thank you to @NadineLBdayClub for reaching out to us for a memorable block screening collaboration to celebrate #ViceGanda and #NadineLustre's reunion on the big screen.
Maraming salamat sa kumikinang inang love for Call Me Mother! ✨️
#ViceGanda | #CallMeMother | #NadineLustre
Lagi talaga akong napapaisip kung magkano kaya final gross ng movies ni bays kung naipapalabas din sila sa Middle East kajshshshd feeling ko talaga paldo atbi at cmm dun 🥹
As a filmmaker, what you choose not to put in the final cut is often as crucial as what stays in. These photos are from a scene in "Call Me Mother"that we spent weeks planning and an entire day shooting. It was a massive parkour sequence: Twinkle, in a desperate dash to get her child to the hospital, runs out of the shower in nothing but a towel. Trapped in a narrow alley packed with cars caught in traffic, she realizes that her only way forward is to bypass the pavement entirely, launching into incredible parkour stunts and mid-air flips over the traffic below.
It was a logistical beast. While we were filming inside the house, parkour rehearsals were happening simultaneously outside to ensure the choreography aligned with our storyboards, plan the camera angles, and prioritize the safety of Meme. We had a huge setup: VFX teams, stunt directors, additional safety officers, and a high-end 3-camera rig. Through it all, Meme was a total trooper, wearing a harness and running on car roofs even as the rain began to pour.
It was visually spectacular. Everyone was excited to see Twinkle doing "impossible" parkour while perfectly balancing a towel on her head. But in the end I cut it. It wasn't easy. I wanted to honor the hard work of my cast and crew and the investment of my producers, but while the scene worked on paper and was technically impressive, it felt tonally out of place once edited into the sequence. The absurdity was just too high, it risked derailing the grounded comedy we needed to make the eventual shift into heavy drama feel seamless.
From cutting Mara’s "Squid Game" style pageant training to removing the PBB cast’s samurai confrontation, my editor Ben Tolentino and I were relentless. Ultimately, filmmaking isn't about flexing the spectacle or showing off your technical range as a director. It’s about honoring the story above all else, even if that means leaving your most ambitious work on the cutting room floor.
THE SCORES ARE IN!
A total of 18 Society members were able to watch at least 5 entries from the Metro Manila Film Festival 2025 as of January 2.
Click the individual photos to see how our members rated the 8 entries of the MMFF. The MMFF is ongoing until January 7.
#MMFF51
Kahit anong kuan kuan pa ‘yan, Shopee is the one! 💯 Enjoy UNLI FREE SHIPPING NATIONWIDE kahit nasaan ka man 🚚📦
#CheckShopeeFirst ngani para masulit nimo ang kada checkout sa #ShopeePH!
SHOP NA OY: https://t.co/YixMjmz5kh
Visit https://t.co/wPEuWGvFUv for more details. Promo runs from January 1, 2026 - March 31, 2026 Per DTI Fair Trade Permit No. FTEB-245158 Series of 2025 ASC Ref. No. S0104D121825S
#ShopeexMelai #ShopeexViceGanda
[01.02.26] #CallMeMother sold-out screenings update!
Day 9 pa lang nina Mother Twinkle, Lucas, and Mara! Nood na sa mga sinehan near you!
Disclaimer: We only started tracking at 3:00 pm.
CMM NEW MOTHERING YEAR
#ViceGanda | #CallMeMotherDay9
[01.01.26] Sold-out screenings update for Call Me Mother! ✨️
Note: We only started tracking at 7:30 pm onwards.
#ViceGanda | #CallMeMother | #NadineLustre