Wong Ting Hin

[Wong Ting Hin @tiwong9]

@IreneLSW because China is large in population and geographical size

[Wong Ting Hin @tiwong9]

@IreneLSW @step0818 QR code can respond quickly in fact. The only problem is the website linked with the QR code.

[Wong Ting Hin @tiwong9]

@IreneLSW target certain customers instead of general customers

[Wong Ting Hin @tiwong9]

@IreneLSW yes, so they tends to believe less now

[Wong Ting Hin @tiwong9]

@step0818 so it is estimated that the number of SMS sent in the coming lunar New Year will drop quickly

[Wong Ting Hin @tiwong9]

@tiwong9
4.Login number
5.Other media concerns
6.Income and population flow created

[Wong Ting Hin @tiwong9]

6 indicators to measure the app
1.Download number
2.Active user number
3.Active user usage

[Wong Ting Hin @tiwong9]

Facebook advertising costs about $2-$7 per click

[Wong Ting Hin @tiwong9]

LBS technology enables specific marketing messages to be delivered to targeted customers

[Wong Ting Hin @tiwong9]

Quick Response (QR) code can be read even 30% of the logo is scratched, so company logos can be pasted on it

[Wong Ting Hin @tiwong9]

Many QR code links are not mobile friendly, (linking to the desktop version websites rather than mobile version)

[Wong Ting Hin @tiwong9]

Four Advantages of Internet marketing
1) low cost
2)more targeted
3)high spread rate (viral effect)
4)interactive

[Wong Ting Hin @tiwong9]

Success in marketing requires the combination of online and offline channel

[Wong Ting Hin @tiwong9]

The industry keeps changing rapidly, such as the decline in SMS due to the raise of Whatsapp

[Wong Ting Hin @tiwong9]

Mobile advertising keeps rising due to the general use of smart phones

[Wong Ting Hin @tiwong9]

It is estimated that HKD $1864m would be spent on internet advertising in 2013

[Wong Ting Hin @tiwong9]

In average, people have 4 searches a day

[Wong Ting Hin @tiwong9]

47% of people believe internet discussion, but now becomes lower because of the paid bloggers

[Wong Ting Hin @tiwong9]

Internet users generally have a low contribution rate, so called CDROM.

[Wong Ting Hin @tiwong9]

2/5 of the Internet users use INTERNET to search for restaurant.