We’re entering an era of complete digital abundance. Every app that can be made will be made. The real differentiators will be quality and personalisation.
Hello!
Today we're releasing Paper Desktop
Paper is now a canvas for Cursor, Claude Code, Codex. Any agent can read and write html to Paper.
• push or pull from your codebase
• pull real data from anywhere
• less work, more design
What will you ship? Sound on 🎶
One way I think about this is:
You get a certain amount of "credits" to spend to create visual hierarchy. Size, color, space, weight, typeface, etc.
The goal is to create a clear design while spending as few credits as possible.
Some designs over-spend and things feel messy.
Some designs under-spend and there's not enough hierarchy to latch onto.
A good practice is to start by spending a single credit, see how it feels, and only spend more if it's not clear yet.
For example, if you are trying to create visual hierarchy between two pieces of text, try changing only the weight instead of changing both the weight and size at the same time.
After advising 50+ consumer companies over the last year, the one thing that separates those who can execute and those who can't:
Having a full-time designer in the room at all times
I've met with countless companies that have raised millions—and even one that has raised billions—that do not even have a designer on payroll.
This makes product development broken:
1/ You simply cannot have constructive conversations about ideas without visualizing them in real-time
2/ Your experiments will frequently have inconclusive results because users cannot discover features or they misunderstand how they work
3/ There is no one who can galvanize the team with a vision of what the product could look and feel like
And to be abundantly clear: I'm not referring to visual UI or graphics. I'm talking about someone who can think through the fundamental building blocks of product comprehension—like navigation, interaction and copywriting—and is technically savvy enough to visualize those components in high resolution.
There can certainly be exceptions to not having a designer, like where the CEO is an exceptional visual thinker, but that does not scale beyond a small team.
At the end of day, products live and die in the pixels: it's what the users see and tap. And without someone shepherding that process, you are effectively wandering the desert blind.
@negativespaceca@figma Gradient maps, background fades, carousels (horizontal scroll), funky shape fills. Most things can be done with a clipped frame but sometimes masks require less guess work.
Quality without a name
As companies grow, they often have a hard time with quality, and usually just give up on it. Main reason is that quality is something which cannot be easily measured or defined. As the companies scale, the way they operate or make decisions, are based more on measurements. They start flying with the dashboard instead of flying by looking out of the window because the former is easier to do in scale.
Christoper Alexander opens his book Timeless Way of Building, that in order to build with a timeless way, we first need to find the “quality without a name”.
What he is saying is that quality exists, it can be experienced and perceived, but it cannot be described by words. A town, place, or building that just feels good and natural.
You can spec that a door needs hinges and locks that function, but we all have experienced a wide range of very smoothly working, quality doors, and very janky working, bad quality doors.
Usually the quality doors happen because someone took the care to first build the door and all of its parts, and then install the frame and the door correctly, and kept it maintained over the years. Measurement like number of doors installed or times the door is used never gives you anything about how good it is.
This throws off many people in the tech world, where often things are seen as binary and belief that the world or anything can be reduced to mathematical formulas. It’s almost as if you have to stop thinking for a minute, and just focus on the experience.
The only way I know to promote quality in companies is to keep reminding people about the quality and why it matters. Most of us are in the retention business. We like to see our customers stick around, build trust and loyalty. Quality of the product, and customer is one the key drivers of that - yet many companies forget that.
So how to promote it? You can give examples of previous quality things the team has built, show other products or show your way of looking at things. When something feels quality, it often feels natural and you may even feel positively surprised. Quality is so rare generally that people are often surprised by it.
Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.
Quality, brand and culture are some of those intangible things you need to create as a company founder.