T.K. Gore

Head of #SportsBiz @KisweVideo 🎥 Media x tech advisor. Taught: @NorthwesternU @UChicago. Ex: @Comcast, @NBCSports, @AOL, @Orioles TV/HTS, @AP #GMU #SportsTech

[T.K. Gore @TKGore]

LeBron tosses chalk. Phanatic tosses smoke, and a fanbase’s blood pressure. Witness that jawn. 💨

[Philadelphia Phillies @Phillies]

We are all witnesses

[Merriam-Webster @MerriamWebster]

@ShamsCharania TRUST THE
https://t.co/EGbMv2KnDQ

[T.K. Gore @TKGore]

LePhilly Fo’ Fo’ Fo’ real! 💥

[T.K. Gore @TKGore]

LePhilly 💨 👑

#TrustTheProcess

[T.K. Gore @TKGore]

@HowieLongShort @joefav Pair of #sportsbiz ballers!

[T.K. Gore @TKGore]

Here’s a thought: Bruce Levine’s savvy sports marketing might just be cover for a quiet side biz in sports t-shirt cos.

[Cubs Zone @CubsZone]

THEO EPSTEIN IS WEARING A TWINKLE DEE AND TWINKLE DUM SHIRT 😭😭😭

[T.K. Gore @TKGore]

@KevinKaduk @NickFriedell Nick is a man of the people, esp Cubs fans!

[T.K. Gore @TKGore]

LePhilly 💨 👑

#TrustTheProcess

[PhillyPedro @PhillyPedro1]

@_k_pn

[T.K. Gore @TKGore]

@JeffAgrest Bravo on headline! 👏🏻

( 🚨 paging @thepressboxpod @bryancurtis )

[T.K. Gore @TKGore]

America was born here. Fitting it's having its best summer here too. FIFA World Cup. MLB All-Star Game. Donny Fightin's. 76ers buzz. Go Birds. Flyers hungry. Ben Franklin didn't rebuild — he reloaded. Broad Street is BOOKED. 🇺🇸🏙️⚾⚽🏒🏀🦅

[T.K. Gore @TKGore]

@tomstakes Still processing all of it. Crazy addition to storied 76ers-Celtics rivalry. Go 76ers. Go Birds.

[T.K. Gore @TKGore]

"What can Brown do for you, VJMaxx & Joel?" Trust The Process just rang the bell. @FCHWPO is a class act.

Need #ThrowTheBallUp on a t-shirt, stat.🔔🏀

(@TyreseMaxey @JoelEmbiid) #BrotherlyLove #76ers

[Jaylen Brown @FCHWPO]

Philly #throwtheballup let’s get it

[T.K. Gore @TKGore]

Philly trades for @FCHWPO ...and now @RichPaul4's doing math on TV. LeBron to 76ers isn't a rumor. It's an equation. Trust The Process just got a new variable. 🔢🏀 (@maxkellerman) #LeBronMath #NBATwitter

[Adam Aaronson @SixersAdam]

On today's "Game Over," Klutch Sports CEO Rich Paul walked Max Kellerman through a whiteboard mapping out LeBron James' potential landing spots.

The first team Paul talked about: the Sixers, acknowledging they have James' attention. "Everything changed," he said.

Full video:

[T.K. Gore @TKGore]

Play offensive in life.

[T.K. Gore @TKGore]

Feynman said it best:
"You must not fool yourself — and you are the easiest person to fool."

Most of us apply that outward. To our work. Our industry. Our competitors.

@sahilbloom flips it inward. That's where it lands hardest. Good read. 🧠⤵️
https://t.co/EpEeOu3tQ7

[T.K. Gore @TKGore]

The things closest to you are the easiest to misunderstand. Your motivations. Your goals. Your "why."

@sahilbloom calls it the Zipper Test. And it hit me hard.

Do you actually understand how the zipper works? Or are you just fooling yourself into thinking you do?

[T.K. Gore @TKGore]

The @ussoccer Google Doodle you saw today? It starts as a sketch. Goes through research, concepting, iteration. Then lives on world's most visited page for 24–48 hours.
#USMNT #WorldCup #GoogleDoodle #USSoccer
https://t.co/nySrHiDIOV

[T.K. Gore @TKGore]

What a meaningful sports partnership looks like in 2026. Google doesn't just sponsor @ussoccer. It integrates #USSoccer brand into most searched real estate on the internet, on match day, at scale. Smart activation. Bigger statement. Let's go @USMNT! ⚽️🇺🇸
#USMNT #WorldCup #SportsBiz $GOOG

[T.K. Gore @TKGore]

‘Disconnect to reconnect.’ 💯

👏🏻 @SahilBloom

[Sahil Bloom @SahilBloom]

@edgaralandough I feel this.

(from my recent newsletter on paradoxes of life)

[T.K. Gore @TKGore]

Play: super-serve your super fans where you set terms.

YouTube’s 500M subs = top of funnel. App is where revenue stacks.

Every creator, league + media brand should already be building its O&O DTC. (@sarafischer @christiiineee @axios) #AxiosMediaTrends
https://t.co/PCZMo8uv3l

[T.K. Gore @TKGore]

MrBeast going DTC is blueprint every IP owner should be watching.

O&O platform = first-party data, fan relationships algorithms can’t touch, revenue you control.

Social stays. As funnel. Not biz.

Most rights holders are sleeping on this: when algorithm changes, you don’t lose your audience.