A 13-year-old Canadian kid uploaded R&B covers to YouTube in 2008 from his bedroom. A talent manager named Scooter Braun stumbled on the videos and signed him.
For the next 15 years, Braun controlled everything. Tours, branding, business deals, public image. The kid became the biggest pop star on the planet, sold 150 million records, racked up 32 billion Spotify streams, and had three Diamond-certified singles before turning 25.
Then in 2022, he got hit with Ramsay Hunt syndrome. Partial facial paralysis. Cancelled the world tour. Disappeared from public life entirely.
Here's where it gets interesting.
In January 2023, he sold his entire 290-song catalog to Hipgnosis for $200 million. Every song he'd ever released. "Baby." "Sorry." "Love Yourself." All of it. Gone. At 28 years old, he cashed out his past.
Then he dropped Scooter Braun. After 15 years. No manager. No agent. For the first time in his career, nobody was making decisions for him.
Fast forward to this weekend. Coachella calls. He picks up the phone himself. Rolling Stone confirmed he negotiated his own headlining deal directly with Goldenvoice. No agent commission. No manager cut. $10 million for two weekends, and he kept all of it.
Then he walked onto the biggest stage in music, sat down behind a MacBook, and pulled up YouTube.
He played "Baby" from 2010. He played his bedroom covers from 2008. He harmonized with his 13-year-old self in front of 100,000 people. Katy Perry joked about whether he had YouTube Premium.
Half the internet called it lazy. The other half called it genius.
They're both wrong. It was a receipt.
He sold his catalog for $200 million. He fired the man who discovered him. He negotiated his own deal. And then he went back to the exact platform where it all started and said: I built this from a laptop. I'm headlining Coachella from a laptop. And for the first time in my life, every dollar is mine.
The kid from YouTube just closed the loop.
This dude worked his 9-5, threw on his favorite red sweater, willingly bought tickets to see the 17-58 Wizards, and THIS is how you repay him? You just turned this man into the Joker ๐ญ
I feel ashamed of myself for how silent I have been and for that I am sorry. If you support an ICU nurse getting gunned down in the street by anonymous masked men just fucking unfollow me. I don't care anymore and I wont go on pretending this isn't happening.
He never drew his weapon. A federal agent disarmed him of his legally registered and lawfully carried/holstered firearm, and then dumped 11 rounds into him.
Our rights as Americans are being stripped away in real time. Fuck anybody who tries to gaslight you into believing this is okay, or that these people are in some way heroes.
TODAY: Hundreds of thousands in Minnesota braved -10ยฐF weather to march through downtown Minneapolis as part of the statewide general strike demanding ICE out of the Twin Cities.
๐ NFC South Division Winners
๐ First playoff appearance since 2017 season
๐ Career-high in Passing YDs, Comp % and TDs for Bryce Young
Young and the Panthers are moving in the right direction ๐