Tracy Lloyd

Chief Strategy Officer/ Co-Founder A brand transformation and strategy firm. I love working with #CEOs at #highgrowth #tech #b2b

[Tracy Lloyd @tlloyd25]

What derails even the most well-funded, well-intentioned change initiative? When there's a gap between your biggest, boldest ideas and the people you need to bring those ideas to life. https://t.co/jvOvDJ6oQB
#brand #changemanagement #transformation

[Tracy Lloyd @tlloyd25]

The WNBA didn’t wait for belief. It became belief.

From overlooked to unstoppable.
From tagline to billion-dollar brand.
This is emotional branding at full throttle.
👉 https://t.co/mCqFWoKinZ

#WNBA #BrandBelief #EmotionalBranding #WomenInSports #NextIsNow #BrandTransformation

[Tracy Lloyd @tlloyd25]

𝗜’𝗺 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘁: 𝗧𝗵𝗲 ‘𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 narrative is dead’… https://t.co/uSo90x9uWw #leadership #CEO #EmotionalIntelligence

[Tracy Lloyd @tlloyd25]

𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵. https://t.co/pV9rz486ee #agenticai #ai #categorycreation #brandpositioning

[Tracy Lloyd @tlloyd25]

I just published As tech becomes more advanced, leaders often feel the need to explain more — every feature… #tech #saas #platform https://t.co/D7Y5ALj7Ro

[Tracy Lloyd @tlloyd25]

I just published 𝟮𝟬𝟮𝟰 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀. https://t.co/HBiTLzYvDr #productarchitecture #positioning #tech #brand

[Tracy Lloyd @tlloyd25]

The Cost of Not Caring: The greatest threat to great work isn't burnout – it's numbness #work #leadership #companyculture https://t.co/9XFgIeT2hY

[Tracy Lloyd @tlloyd25]

𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵. They’re breaking traditional boundaries, dynamically interacting across industries, & solving complex tasks that once seemed impossible.
https://t.co/ghUaspy2HB

[Tracy Lloyd @tlloyd25]

Leaders, forget fleeting #trends—2025 demands a shift in how you think, act & connect. From emotional ROI to purpose-driven narratives, these paradigm shifts aren’t just industry buzz—they’re the blueprint for driving real growth and impact https://t.co/C42KaCr2Vm #Leadership

[Tracy Lloyd @tlloyd25]

I just published The Evolving Role of the CMO: Chief Alignment Officer #CMO #marketing #Alignment #business #growth
https://t.co/mFmyqd8FtH

[Tracy Lloyd @tlloyd25]

#Wellness should be more than a perk and more an essential aspect of your #employerbrand. From defining a clear wellness philosophy to aligning wellness w/strategic business goals, learn how to make well-being a foundational narrative in your workplace #HR
https://t.co/pjH6rUDD39

[Tracy Lloyd @tlloyd25]

Getting an organization aligned on how different groups can lead a brand into the future is critical to business success. And the responsibility falls on the shoulders of the #CMO. https://t.co/A77UZaoDTO

[Tracy Lloyd @tlloyd25]

@OnlyCFO I see this everywhere.

[Tracy Lloyd @tlloyd25]

Investing in your Brand in 2024? Move fast to go slow! https://t.co/nYMQbdJ6W0

[Tracy Lloyd @tlloyd25]

If there is one piece of advice I could give to any team planning a #brand initiative, it would be to start the process sooner than you think you need to. https://t.co/8z0nihzfY5 #branding

[Tracy Lloyd @tlloyd25]

I just published Telling Your Story of Growth: The Power of a Strategic Narrative #startup #brand #narrative #growth https://t.co/ViQZtCBjOf

[Tracy Lloyd @tlloyd25]

Q&A with Eric Futoran, Founder of Embrace: Investing in Brand to Lead the Mobile Revolution https://t.co/oVKs1lr47y #mobile #mobile #founder #mobileapp

[Tracy Lloyd @tlloyd25]

Telling Your Story of Growth https://t.co/hvLUYfryYb #ceo #cmo #CHRO #brand #business #culture

[Tracy Lloyd @tlloyd25]

I just published How Do You Orient Your Team When Everything Seems Uncertain? https://t.co/Hdw5DRGaj1

[Tracy Lloyd @tlloyd25]

I just published Telling Your Story of Growth: The Power of a Strategic Narrative https://t.co/0JzPkNnm6x #growthstrategy #growth #brandstrategy #ceo #EmployeeEngagement