Tomathy

[Harpreet @harpreetchatha_]

25 AEO, GEO, LLM SEO facts 📠 (to stop you from wasting money on something that doesn’t work)

1. AI visibility can refer to mentions or citations. (Mentions = being named by AI in the answer, citations = being linked).

2. SEO directly influences AI citations. Want to show up for “explain x”. Well you need content that explains x so your website can be cited. Good luck being cited for anything competitive without implementing SEO basics

3. SEO, marketing, your reputation & just doing business can ALL influence AI mentions. Want to be known for something? Well you need to say it on your owned assets and then other sites need to say it too. think of AI as a parrot 🦜

4. the latter 3 can also influence SEO, but that’s for another day.

5. Being mentioned does not = automatic success. The clickable links within AI may lead websites that don’t link to you. This increases friction for customers to visit your website. (Also, if websites don’t link to you and just mention you, how will you be found) [✨links are still important ✨]

6. Being cited does not = automatic ai success. You could be the 17th citation (that’s like being on page 6 of Google). Doesn’t mean anything.

7. AI mentions and citations are infinite. You can be mentioned and cited for an infinite number of queries. Likewise, you can track an infinite number of prompts 🌌 (track your main keyword within a prompt, you’ll be fine)

8. One highly successful TOFU webpage could have 100s of citations in an AEO tool (what is y, why explained, explain y so a 5 year old can understand).

9. One highly successful BOFU page may only have a few citations (y software, what’s the best y, what’s the best y product that solves for z)

10. No one on this earth has proven ROI after implementing an llms.txt file

11. No one on this earth has proven ROI after implementing schema for LLMs

12. Being on Reddit does not guarantee AI visibility. Being mentioned on Reddit in a positive or negative way can influence sentiment of your brand in AI answers

13. Different AI systems behave differently. Showing up in Google AI Overviews does not automatically mean visibility in ChatGPT, Claude, Perplexity or Gemini

14. Don’t sacrifice your Google rankings just to chase AI visibility. It could take 2, 3 years to recover

15. AI search with web search enabled uses data from search engines to form an answer

16. It can take years to influence true LLM training data

17. A strong brand can outperform a technically “better optimized” website in AI answers because LLMs take into account the stuff mentioned in point 3

18. You cannot optimize for every prompt variation individually. Focus on topical depth and building out the stuff in point 3

19. Remember AI being a parrot? 🦜 AI systems can confidently repeat incorrect or outdated information if enough sources on the web repeat it, so control the narrative

20. You don’t need to chunk your content. Just make your content readable

21. Every heading does not need to be a question

22. there is no universally accepted attribution model for AI search. A user may discover a brand in AI, then convert weeks later through branded search, direct traffic or another channel.

23. That said, AI Search is both a brand and performance marketing channel

24. You don’t need a prompt tracking solution if you’re just getting started. Ask AI questions about your brand - now you have something to work with.

25. Mass publishing content is not the answer to winning in ai search

What did I miss?

[Matt Perault @MattPerault]

.@ESPriceWright on data centers: “This is investment going into teaching us how to build mega projects again in the US.”

Erin explains the other side of the data center debate: high-utilization industrial loads can help finance new power generation, modernize our aging electric grid, and lower costs for consumers over time.

[Tomathy @TMAC702]

@OdellBrewing was like “oh well ¯\_(ツ)_/¯” when canning this beer.

[Tomathy @TMAC702]

@an_capitalist @JohnAshbrook I consume more gas than eggs

[Thomas Frank @TomFrankly]

Currently 892 hours into automating a 30-second task I do 4 times a year

It's gonna be so worth it once I get everything working

[Tiago Forte @fortelabs]

With AI, it's more important than ever that you join multiple cults

AI is like a wrecking ball flattening the mainstream cultural landscape into a vast, undifferentiated expanse

Cults will be one of the last holdouts from this homogenization, because AI has trouble getting extreme enough to consume them

It's always regressing to the mean, and thus away from the esoteric edges of society

If the culture is a landscape, cults are like the guerrilla fighters holed up in the dense jungles, launching surprise attacks only to run away and hide in the rugged mountains

They will be some of the last refuges where true novelty, unique perspectives, authentic lifestyles, and unmediated human connection are still possible

But it's crucial that you not join just ONE cult. Because AI is also allowing us to create bespoke realities, which means if you're only looking through one lens, you can now build a whole world around that lens, trapping you in it

You have to be a hardcore CrossFitter + obsessed with mechanical keyboards + crypto maximalist

Or a Montessori parent + breathwork practitioner + Kpop stan

Or a Swiftie + Notion dashboard builder + Kundalini yogi

Or a SoulCycler + anime nerd + Keto eater

Or a right-wing libertarian + AI accelerationist + polycule member

The more unique the combination, the more surprising the overlap, the more you'll be protected from what AI is doing to our culture

[Tomathy @TMAC702]

@NewEraCap I’m just confirming I’m gonna get an “N” and not an “A” on my hat? Lol

[Stephen L. Miller @redsteeze]

Team USA in the gallery.

[Tomathy @TMAC702]

@NRSC …and lock on the door.”

This is shameful. Especially coming from the people who historically think they know how to run campaigns and message better than politicos on the ground.

[Kyle G @KyleStormChaser]

Wichita Falls, Texas- Chief Meteorologist Michael Bohling @MBohlingwx of KFDX/KJTL ice skated from his house to work today, while I followed in the storm chase vehicle! #txwx #texomawx #winterstorm

[Tomathy @TMAC702]

Friendly reminder to refuse all the marketing this week that encourages you to purchase a $50 planner.

[Tomathy @TMAC702]

@unlvfootball @CoachDanMullen said the team was ready to play another bowl game if given the opportunity. I guess I’m glad he gets to just focus on building for 2026 instead.

[Tomathy @TMAC702]

You could tell during warm ups which team was showing up to win the @FriscoBowlGame

[Tomathy @TMAC702]

@unlvfootball looked like a team working out Game 1 kinks. Players running into each other, defense jumping offsides on 4th down, multiple turnovers and sacks.

[Nevada Sports Net @NevadaSportsNet]

Washington State to the Mountain West, per new head football coach Kirby Moore.

[Tyler Bischoff @Bischoff_Tyler]

UNLV is dominating the Fremont Cannon rivalry with 4 straight wins by an average margin of 18 points.

UNLV's rise in college football has coincided with Nevada turning into one of the worst programs in the sport.

[Dan Mullen @CoachDanMullen]

Back home where it belongs.

[Tomathy @TMAC702]

@JoeArrigo_ @CoachDanMullen Until Mullen gives you a reason not to trust anything he says, maybe we take him for his word.

[Tomathy @TMAC702]

@SS_MediaLV Rebs are def giving up 28 points

[Tomathy @TMAC702]

FML

[Tomathy @TMAC702]

So far so good on -10.5 spread for Michigan and Ohio