Thomas M Cates

The account is the reporting unit. The buyer is the decision unit. Founder @EncompassCX · Buyer Equity (Fall 2027) ·

[Thomas M Cates @tmcates]

The account is the reporting unit. The buyer is the decision unit. Full post on LinkedIn: https://t.co/LpgKNx9Wgk

[Thomas M Cates @tmcates]

The account was rated green. Then the economic buyer cut the budget. 🧵

[Thomas M Cates @tmcates]

One buyer relies on your judgment. Another sees a competent vendor. A third barely knows why the company works with you.

A single account-health score averages those differences into something reassuring and misleading.

[Thomas M Cates @tmcates]

@HamCollFootball Congrats guys!

[Hamilton College Football @HamCollFootball]

Thank you Seniors! We are very proud of you and everything you've accomplished in your time with us. Tune in at 10 am EST to watch commencement: https://t.co/h0xsfSJDKr

[Thomas M Cates @tmcates]

@EncompassCX we couldn't agree more! "The client experience is every touch point a business has with that client..." 4 secrets to adviser growth: Client experience https://t.co/Q46B3NHVoQ via @newsfromIN #CX #B2B

[Thomas M Cates @tmcates]

Love this, "The best customer experience anywhere sets the bar for customer experience everywhere." https://t.co/rlrGdtN8Qv #CX #CustomerExperience

[Thomas M Cates @tmcates]

We are proud to announce @salesEquity is now @EncompassCX. We are looking forward to an exciting year ahead as we continue delivering the industry leading B2B CX management software solution. #CX #B2B #ReduceChurn

[Thomas M Cates @tmcates]

Why it's worth it - the Trusted Advisor relationship
https://t.co/WEBXmwkGcl

[Thomas M Cates @tmcates]

Check out how @salesEquity saved our client from losing a $6 million customer relationship. #CX #B2B #ReduceChurn
https://t.co/UNLYPiyiLj

[Thomas M Cates @tmcates]

Can improving your Trusted Advisor relations improve your revenue and retention rates? Find out by attending our upcoming webinar. Register today! #CX #B2B https://t.co/3nipA9vBbw

[Thomas M Cates @tmcates]

Acquisition costs play a big role when calculating #revenue and #profit margins. What if there's another way to grow your business? Read this @salesEQUITY blog post to learn more. #CX #ReduceChurn #B2B
https://t.co/nPhbldAfZr

[Thomas M Cates @tmcates]

How does becoming a Trusted Advisor to your clients impact your revenue, renewal and retention rates? Register for our @salesEquity November 13th webinar to learn more. You'll be glad you did! #CX #ReduceChurn #B2B https://t.co/OpE0fTqzVD

[Thomas M Cates @tmcates]

Why Are B2B Client Relationships Misunderstood?
https://t.co/40qBIzeFKu

[Thomas M Cates @tmcates]

We've been changing the way the FinServ industry views the client experience for years, and couldn't agree more, "Customer experience - the new game changer for financial services" https://t.co/8KYFpTnwNu by @YourStoryCo

[Thomas M Cates @tmcates]

Check out @salesEQUITY The Value of Trusted Advisors datasheet and see for yourself the benefits to your #revenue and #retention rates of being a Trusted Advisor. #CX #ReduceChurn https://t.co/V2K5hURoGn

[Thomas M Cates @tmcates]

Spot on - "This biggest risk for most companies is self-inflicted — not taking care of your customers and therefore allowing them to leave." Customer Success After the Sale https://t.co/CNq6GhnAvA via @thomasnet