The Marketing Project

⭐️A close-knit team of hands-on, roll-up-your-sleeves, get it done B2B marketers. If your business has outgrown your #marketing, it’s time to call for back-up⭐️

[The Marketing Project @tmp_marketing]

Last week our Strategy Lead, Holly, took her laptop to narrm ngarrgu library 🫶🏻

Beautiful work spaces and a rooftop terrace for lunch (likely picked up from Vic Market next door 🌮🥗).

[The Marketing Project @tmp_marketing]

Marketing ops might not get the spotlight, but it’s the backbone of every successful campaign. It turns creative ideas into measurable outcomes. #MarketingOps #CampaignSuccess #b2bmarketing 🚀

[The Marketing Project @tmp_marketing]

Who owns marketing in your B2B business? 👀

If it’s not clear, that’s a problem. Having a dedicated marketing champion (not the CEO!) is key to growth and consistency.

Choose wisely! 🎯

#B2BMarketing #MarketingStrategy #Leadership

[The Marketing Project @tmp_marketing]

Thinking about offering a freemium SAAS product?

Here are a few things to consider 👇🏻

How much value should your free tier offer? ⚖️

• Are your marketing and sales teams aligned on the upgrade path? 🚀

• How can you use data from free users to refine your lead gen? 📊

[The Marketing Project @tmp_marketing]

What does ‘collaborative sales culture’ actually mean?

🔄 Feedback loops + regular debriefs

📈 Continuous refinement + optimisation

🤝 Collaborate + celebrate wins together

🗣️ Commitment to accountability

#b2bmarketing #salesandmarketing

[The Marketing Project @tmp_marketing]

Melbourne is giving us a hint of summer 🫶🏻 🌦️

We’re feeling outdoor working vibes coming ☀️

#remotework #Melbourne #SummerVibes2024

[The Marketing Project @tmp_marketing]

Do you think remote workers are less productive? 🤔

[The Marketing Project @tmp_marketing]

Is it time to flip your strategy on its head or stay the course?

See what our Strategy Lead thinks over on #LinkedIn ⬇️

#b2bmarketing #b2bagency #Melbourne https://t.co/ViR6Z539rf

[The Marketing Project @tmp_marketing]

Who owns marketing in your organisation? (Especially if you’re an SME 🙃)

#b2bmarketing

[The Marketing Project @tmp_marketing]

Seeing the path in front of you, even when the road ahead isn’t clear, is a rock solid trait of successful business leaders.

There’s always a different way to tackle challenges.

Perspective is everything.

#Banksy
#futureplanning
#businessstrategy
#b2bmarketingstrategy

[The Marketing Project @tmp_marketing]

Remote work is 100% TMP’s thing ❤️🙌

But Friday was definitely a great day with this view ⬇️

#melbourne #b2bmarketing #marketingagency

[The Marketing Project @tmp_marketing]

We’re so close! 🙌 🫶🏻👇🏻

[The Marketing Project @tmp_marketing]

It’s no secret that marketing and sales teams clash 🙄.

How can marketing teams improve collaboration and communication for better results? 🤔

#b2bmarketing #marketingagency

https://t.co/CcnVoYJLvr

[The Marketing Project @tmp_marketing]

There’s something about turning real pages in a book ❤️ that can’t be beaten 🫶🏻

📚It stops you getting stuck doing the same things.

📚It helps mix ideas up.

📚And you always learn new stuff

Maybe not rocket science 🚀 but a game changer when a dose of inspiration is needed.

[The Marketing Project @tmp_marketing]

Need to troubleshoot a tricky marketing problem?

We’ve got you covered 💪

https://t.co/cOjl92Sewz

#b2bmarketing #marketingcoaching #melbourne #sydney

[Alex Hormozi @AlexHormozi]

Everyone wants to find a silver bullet.

But in my experience, most business growth comes from 100s of golden BBs.

From the outside, the growth looks like explosive. But from the inside it’s 10-30 items that move the needle 5-10% each.

[The Marketing Project @tmp_marketing]

Keeping the content flowing . . .

https://t.co/saMB75AlXW

#b2b #constructionmarketing #b2bagency

[The Marketing Project @tmp_marketing]

Awesome B2B social media marketing is about connecting human to human, not business to business. #B2BMarketing #HumanizeYourBrand

[The Marketing Project @tmp_marketing]

Find the balance between urgent ‼️ and important 🙌

[The Marketing Project @tmp_marketing]

What can B2B Marketers learn from Nottingham castle?

#b2bmarketing #b2b #b2bmarketingagency https://t.co/0NjyMLtYfF