Tortoise and Hare Software

Helping MSPs and B2B Tech Companies Grow From 2 to 10 Million ARR with Websites, SEO, and PPC.

[Tortoise and Hare Software @tnhsaesop]

Most MSPs don’t need more prospects who are already comparing five vendors.

They need more buyers who trust them before the first sales call.

Good demand generation helps prospects find your thinking before they hit the open market.

Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

In this episode, I show exactly how we grew our sister company from $0 to $25k MRR in a single month. I'm not trying to be the guy that just tells people how they should be marketing their business. I want to be the guy that is constantly using these tools
https://t.co/nFsNzuGXzV

[Tortoise and Hare Software @tnhsaesop]

Most MSP marketing tells buyers the same thing:

“We’re proactive.”
“We’re trusted.”
“We’re the best.”

But buyers don’t need more claims.

They need to see how you think.

Walter Payton said:

“When you’re good at something, you’ll tell everyone. When you’re great at something,

[Tortoise and Hare Software @tnhsaesop]

If your MSP marketing plan still treats Google like the whole internet, you’re exposed.

Buyers are reading social posts, email articles, and AI answers before they ever book a call.

Google still matters. It just shouldn’t be the whole engine.

[Tortoise and Hare Software @tnhsaesop]

If buyers only notice your MSP when they’re collecting proposals, you’re probably already in someone else’s deal. A lot of deals aren’t lost at proposal time. They’re lost months earlier, when you weren’t part of the buyer’s shortlist. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

If you look under the hood of a stalled MSP pipeline, the wiring problem usually isn't marketing. It's everything sitting underneath it. Ads and outbound only work as well as the foundation holding them up. Bad lighting on a sales call, no real CRM, no own
https://t.co/Wn7FXBXKLo

[Tortoise and Hare Software @tnhsaesop]

Demand capture puts your MSP in front of buyers already shopping.

Demand generation gives them a reason to question the status quo before they search.

If you only market at the finish line, your pipeline is limited to people already there.

Book A Free Consultation.

[Tortoise and Hare Software @tnhsaesop]

Repeat visitors don't come back to admire your homepage.

They come back because they're still deciding whether you're credible enough to contact.

Your homepage should quickly reinforce:

What you do.
Who you help.
How it benefits them.
Why they should trust you.
What they shoul

[Tortoise and Hare Software @tnhsaesop]

Revenue can climb for a decade. Net worth can stay flat the whole time. That gap is where most MSP owners get stuck. Standard financial advice is built for salaried employees. Save a percentage, invest a percentage, wait for retirement. That breaks down wh
https://t.co/QwRZ0lI6JV

[Tortoise and Hare Software @tnhsaesop]

Your MSP homepage H1 isn’t just a headline anymore. It may become the sentence AI platforms use to describe your company. If your above-the-fold copy sounds like every other MSP, buyers and AI systems may struggle to understand what makes you different. Clear positioning matters

[Tortoise and Hare Software @tnhsaesop]

Referrals can build a strong MSP, but they can also cap growth. Search gives you a bottom-of-funnel layer that helps the next closest thing to referrals discover you: in-market buyers already looking for help. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

Generic MSP campaigns attract generic interest. Better search campaigns start with the buying trigger: the audit, vendor frustration, IT breakdown, or growth strain that makes someone act now. Speak to that moment first. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

Your best buyer might not be searching for “managed IT services” yet. They might be searching the headache first: downtime, failed audits, cyber insurance pressure, or slow onboarding. Show up for the problem before they build the shortlist. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

There is a quiet mistake sabotaging your biggest mid-market deals. It is how you price the first project. Most MSPs chase the big RFP. Five hundred users, full boat, the whole suite. It looks like the dream deal. It is actually a bloody knife fight, and yo
https://t.co/FYpWPJmp9i

[Tortoise and Hare Software @tnhsaesop]

Steve Copeland is an interesting dude. I met him a few years ago and have loved watching all of the different projects and companies he's either part of or directly running. The core of it comes down to a big vision and an incredible team! He also owns Ryt
https://t.co/rOsbSjziMx

[Tortoise and Hare Software @tnhsaesop]

More demo requests aren’t always better. If your site hides pricing context, process details, and proof until the demo, sales inherits the qualification problem. Help serious buyers move forward and poor fit leads self select out. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

Generic thought leadership rarely builds trust with technical buyers. MSP and cybersecurity prospects want proof that you understand the messy details. Technical case studies and implementation lessons do that better than polished opinions. Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

AI search is making vague website copy harder to hide. If your B2B tech site sounds interchangeable, buyers and AI tools both struggle to understand when you’re the right fit. Clear positioning makes your offer easier to summarize, cite, and act on.

[Tortoise and Hare Software @tnhsaesop]

Page one can lie to you now. Your rankings might look healthy while AI tools answer buyer questions without citing your brand. SEO visibility now means being found, understood, and referenced. Want to know if your strategy is ready? Book a free consultation.

[Tortoise and Hare Software @tnhsaesop]

No mid-market CEO is waking up in a cold sweat hoping they can cut you a check for a list of cybersecurity frameworks and automated compliance reports. Most clients aren't looking for a "vCISO." They're looking for someone who can reduce risk, guide better
https://t.co/d9UZs7U4qi