A lot of people think AI creation is all about the tools.
New model drops.
New features.
New workflows.
Those things matter.
But after spending time around hundreds of creators, we’ve noticed something:
The creators improving the fastest aren’t obsessed with tools.
They’re obsessed with making things.
They ship ideas before they’re perfect.
They experiment more than everyone else.
They aren’t afraid to make something weird.
The biggest difference isn’t access to technology.
It’s the willingness to create consistently while everyone else is still waiting to feel ready.
That’s what we’re trying to build with Anthum.
Not just a platform.
A place where creators can learn from each other, challenge each other, and push the limits of what’s possible with AI.
The tools will keep changing.
The creators who keep building will be the ones who matter.
Today I released "Just Ain't My Day".
A country music video created almost entirely with AI tools.
The song was developed using @udiomusic and Ableton.
The video was created with @HiggsfieldAI and Seedance 2.0.
Many many video generations.
Countless prompt revisions.
Days of iteration across both the music and visuals.
Every scene, lyric, arrangement decision, character refinement, camera move, and edit went through multiple rounds of experimentation and revision before making the final cut.
The total cost was only a few hundred dollars in AI credits and software.
You can't compare that directly to a traditional production with musicians, actors, locations, crew, equipment, and post-production.
But the fact that one person can now take an idea from concept to finished song and music video is remarkable.
Music production is changing.
Filmmaking is changing.