ROI

Roi | Music & Tech | Tel Aviv
Owner of nocoderoi | Building & automating via no-code tools & coding with AI. Scaling #Songago

[ROI @Tochner]

@RetroMoviesDB Don't be nervous, it will be shit

[ROI @Tochner]

@elonmusk Perhaps we should first master parallel parking

[ROI @Tochner]

@iiwasinthee212 Sorry, next time don't come too close to Saturday's Hamin

[ROI @Tochner]

The real drunken master

[The Figen @TheFigen_]

🤣🤣

[ROI @Tochner]

@RetroMoviesDB Loved this movie as a kid

[ROI @Tochner]

I have no issue in principle with labeling music created with AI.

If someone types a prompt into @suno , downloads the two minutes it spits out, and uploads them as-is to a streaming platform - sure, I get it.

But I also know creators who take AI seriously (not just in music) and use it to make incredible things they simply couldn't make before.

They don't take the first output. Or the second. Or the 20th. They use judgment, taste and intuition. Take a piece from here, combine it with something from there, iterate, edit and polish in external software until it feels right. That process can take days - and quite a bit of money, by the way. I know because I do it too.

So should that simply be labeled "created by AI"? I'm not so sure.
There was a human creator making dozens, sometimes hundreds, of creative decisions along the way. Why shouldn't that contribution get credit?
And the connection between AI and "low-quality content" bothers me too.
I've heard plenty of terrible music made 100% by humans - clashing keys, vocals that don't sit right, awful mixes and various other musical disasters. I'm not convinced those are somehow higher quality than some AI-assisted tracks I've heard that absolutely blew me away.

Earlier this week I read that DJ HUGEL got the inspiration for his latest hit from an AI-generated track. So being inspired by AI is fine, but music created with AI suddenly belongs in a category we need to warn listeners about because of "low-quality content"? That doesn't seem quite fair.
And if we're really doing this in the name of transparency, let's go all the way:

Let's label tracks that use software synths (VSTs) instead of old-school analog synths.
Let's label tracks where the drums came from a sample library instead of an actual drummer.
And while we're at it, let's label the thousands of tracks released under the names of famous DJs and producers that were actually made by ghost producers.

Because ultimately, I think the question shouldn't just be: What tool did you use?
It should also be: How much of you is in the work?

[Dan Freemont 🇺🇸 @TheeDanFreeman]

@piersmorgan Muhammad’s little bitch says what?

[ROI @Tochner]

@Repbyronin @johnsummit I used MP3s for the mortals, but since we’re being pretentious: 44.1 Kilohertz is a sample rate, not a format. If you’re going to be an aggressive audio nerd, the least you could do is be correct

[ROI @Tochner]

@johnsummit @petetong Pretty sure you'll be deleting this soon. Keep your dirty laundry at home

[ROI @Tochner]

Music to my ears 🎶

[Massimo @Rainmaker1973]

Some sounds you'll recognize if you were alive in the 1980s. All of the sounds are created by interacting with these then-everyday objects.

[📹 rerunthe80s]

[james hawkins @james406]

seriously be careful out there everyone

i had 2 Microsoft Copilot licenses in my car, and someone broke in and left 4 more

[ROI @Tochner]

@theRayW @AlexFinn Honestly I don't see a huge difference between this result and what can already be done using Opus 4.8 with the Higgsfield MCP. If the text in the app wasn't gibberish, I'd be impressed

[ROI @Tochner]

Claude Fable 5 is just insane.

Since it was released yesterday, my company's ARR jumped to $100,000,000, things that used to take me months now take a few days - a week max, and we've already completed our 5-year roadmap ahead of schedule.

[ROI @Tochner]

@AlexTran677026

[ROI @Tochner]

@AlexTran677026

[Anthum AI @anthum_ai]

A lot of people think AI creation is all about the tools.

New model drops.
New features.
New workflows.

Those things matter.

But after spending time around hundreds of creators, we’ve noticed something:

The creators improving the fastest aren’t obsessed with tools.

They’re obsessed with making things.

They ship ideas before they’re perfect.
They experiment more than everyone else.
They aren’t afraid to make something weird.

The biggest difference isn’t access to technology.

It’s the willingness to create consistently while everyone else is still waiting to feel ready.

That’s what we’re trying to build with Anthum.

Not just a platform.

A place where creators can learn from each other, challenge each other, and push the limits of what’s possible with AI.

The tools will keep changing.

The creators who keep building will be the ones who matter.

[ROI @Tochner]

@TheFigen_ This could be the ultimate cover for actually having a toilet seat inside

[ROI @Tochner]

@RetroMoviesDB Back to the Future II