희승이 여자 | ⁷ is seeing BTS

𝙞 𝙝𝙖𝙫𝙚 𝙡𝙤𝙫𝙚𝙙 𝙩𝙝𝙚 𝙨𝙩𝙖𝙧𝙨 𝙩𝙤𝙤 𝙛𝙤𝙣𝙙𝙡𝙮 𝙩𝙤 𝙗𝙚 𝙛𝙚𝙖𝙧𝙛𝙪𝙡 𝙤𝙛 𝙩𝙝𝙚 𝙣𝙞𝙜𝙝𝙩.

ot7 | pro-boycott | ot6/solos/antis DNI

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

I'm a marketing major, and let me say this; Branding is one of the most essential parts of a group's, company's, or brand's identity because it shapes how they are recognized by the public. The purpose of branding is to communicate the meaning, values, and identity of a brand in a way that people can instantly recognize and connect with. That's why the core elements of a brand become so important over time, they carry the history and meaning behind it.

Yes, rebranding is normal. Even Google recently updated its logo by moving from solid colors to a smoother gradient. But did that change what Google represents? No. That's because the fundamental elements of its identity remained intact. If Google suddenly changed its color palette completely or switched from a sans-serif typeface to a script one, it would become much harder to recognize. It would weaken the familiarity and recognition that branding is meant to build.

What is happening with ENHYPEN goes far beyond a simple rebrand.

Of course, neither I nor anyone else outside the company knows why this decision was made or what their long-term plans are. However, it is clear why so many fans are upset.

They didn't just change the logo. They removed both the hyphen in the "E" and the other hyphen, even though the hyphen has always been one of the most meaningful parts of ENHYPEN's identity. As stated in their Weverse description: "Like the meaning of hyphen (-), our group means that the 7 members are interwined as they search for themselves and grow together."

The hyphen was never just a design element. It symbolized connection whether that connection was between the members themselves or between the group and their fans. Removing it changes the symbolism that has been associated with the group since their debut, since last 6 years.

This is not just a poor marketing strategy, or this isn't some mere re-branding. this is the company vanishing their history, their lore, their bond with us.

First, they removed a member, and now they're removing their history, which shouldn't be acceptable to any of us. What are they going to do next? Change the group name? They've already removed the hyphen from the logo anyway. Change the fandom name too?

Nothing they've been doing makes any sense, and it's genuinely upsetting and disheartening. They can't just erase the bond, the history, and the connection that have been built over the years. Speak up about it.

And to those celebrating while dismissing the concerns of others: have some respect and shame on ALL of you. We are upset because we care deeply about the group, what its identity has represented for years and what our bond with them has been over the last 6 years. This is also totally disrespectful towards the boys!

[kelli ⁷ @heesotok2]

eu amo que essa foto expressa tudo oq eu to sentindo

[emn🪽 @heliiun]

waking up jolly everyday in enville before getting shot

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

bts tickets went on sales in january LMAO not my fault if your dumbass doesn’t know about it

[liz @200lightyagami]

@tokkittalgitae @yunecifer hmm…

[zzn. @archivezzn]

🦊 i spend a lot of time with my members so we’re like one big family
🦊 i talk a lot about the things i want to achieve as a solo artist and they’re always there for me when i need support
🦊 even small things they say or do can really give me strength, and that means a lot to me

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

if you ever see me posting my own edits that’s when you will know i couldn’t take it anymore and decided to take a step back:(

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

MOTHER KNOWS BALL

[BTS Charts News @btschartsxdaily]

[NEWS] TWICE’s Jihyo said in a recent interview that #BTS PAVED THE WAY for South Korean artists to become better known worldwide, adding that she’s grateful for everything they’ve done!

“Jihyo credits..groups like her seniors and BTS, for “paving the way” for South Korean artists to become better known. She shares, “We’re just following in their footsteps, and I’m grateful for what they’ve done for us.”

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@haeriniiaz PLEASE PUT MORE OF THESE ON MY TL IM TOO DEPRESSED

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@heejakrizz can you please be more freaky i need a change of mood after crying uncontrollably

[lulu⁷˚࿔ @oopswonn]

me gustaría que todos sean abiertos de mente y vean que el boycott es la protesta más lógica, no solo para que heeseung regrese, sino tmb exige un mejor trato y reducir la agenda de actividades de los chicos. Porque si se les borro la memoria les vuelvo a recordar que heeseung +

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

i refuse to EVER let go of my heewon, heejay, heejake, heehoon, heesun, heeki :(

[gigi ⁷ @gisgeuacl]

this situation shows who really where there for our seven.

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@lvsyngj i’m sorry i keep asking you questions but i think the only ones making me not give up are you guys ofc i cant put that burden on you either but would you happen to know how the rest of july and august is gonna be like? what do they hold for us?☹️

[ꪖꪜꪗ⁷ @Luv3_hyun]

Me being ot7 after 9th of july while everyone and their mama switched up

[pixi&that ☘︎ ݁˖🐚 @SEUNGlNNIE]

falling up is such an underrated skz song

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@haeriniiaz i’ve seen most people either leave or turn into an ot6+1

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@lvsyngj oh okay thank you so much😭😭 it’s really hard and i don’t even know how im gonna be holding up:(

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@miuhypen will it get any better?☹️☹️

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

went to sleep crying and this is the first thing i see when open insta after waking up? i think it’s time for me to leave too:)

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@yunecifer because i got the tickets back in january tf?

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

those so called ot7s are just bunch of hypocrites holy fuck chase followers and nothing else LMFAO

[희승이 여자 | ⁷ is seeing BTS @tokkittalgitae]

@wonskrr is everything ok m☹️