Tom Conti

Founder & CEO, @gosweetscience | Left Brain Analytics + Right Brain Creativity | Turning Challengers into Champions

[Busch Beer @BuschBeer]

👟 It's lap 81 and @RossChastain is giving you a shot at winning his #Daytona500 race worn racing shoes 👟 ​

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[Tom Conti @tom_conti_]

@JackPosobiec Wow.

[Tom Conti @tom_conti_]

@vic_clau00 @CBSPhilly Actually, I have been listening. “When people are vaccinated, they can feel safe they won’t get infected.” Quote from Anthony Fauci. Get informed.

[Tom Conti @tom_conti_]

@SharCllns @CBSPhilly Actually, no. “When people are vaccinated, they can feel safe they won’t get infected.” —Anthony Fauci. Look it up and get informed.

[Tom Conti @tom_conti_]

https://t.co/7tOhuxss8d

[Tom Conti @tom_conti_]

In-game ads are huge and getting huger, but the agencies cutting this edge aren't going to be publicly traded holding companies. Excellent insights from @BenedyItamar! https://t.co/J2Xw3lGPlH

[Tom Conti @tom_conti_]

Great article in @JingDaily about why #PurposeDrivenMarketing is the hottest new trend in luxury marketing: "It is not just about ticking the right boxes. Moral authenticity must be the cornerstone of any purpose-driven marketing campaign." #Marketing https://t.co/3eM3e8lRnk

[Tom Conti @tom_conti_]

Awesome piece in @marketingdive about @pizzhut's new #campaign that taps into consumers nostalgia with Pac-man pizza boxes & "QR codes that...allow customers to play an augmented reality (AR) version of the classic game Pac-Man." #CreativeAd #Marketing https://t.co/mca7hofewS

[Tom Conti @tom_conti_]

After years of #personalization gone awry, brands are rethinking their approach to #CustomerEngagement that better consider context and relevance. @monica1mullen https://t.co/Bqv4WoNie9

[Tom Conti @tom_conti_]

With Amazon ad revenue spiking from $14 billion in 2019 to $21.5 billion in 2020, it shows that big-league players are dominating the #DigitalAdvertising space, putting pressure on other platforms. #AmazonAdvertising @digiday https://t.co/hNPhBXknMW

[Tom Conti @tom_conti_]

With a post-cookies future on the horizon, advertisers and publishers are turning to audience and contextual targeting to drive performance and while engendering customer trust. #ThirdPartyCookies #AdTech https://t.co/doqZ2B4otl

[Tom Conti @tom_conti_]

According to @sezzleinc, 81% of consumers will go out of their way to buy from brands that are aligned with their social values. This trend could be especially beneficial to #BCorp companies. #BrandPurpose @retailshelley https://t.co/df4r6Ai2T6

[Tom Conti @tom_conti_]

TikTok has already established itself as an innovator in the area of short-form video content, but they’re also expanding into the #DOOH market, which @ubimoinc's Norm Chait sees as the beginning of bigger things. https://t.co/YHx2hfrG5v

[Tom Conti @tom_conti_]

Thanks to saved incoming and the recent stimulus checks, consumers are looking to spend again, with brands looking to reach pre-pandemic levels of engagement and profit. #BrandEngagement @nielsen https://t.co/hV3sj0Nda0

[Tom Conti @tom_conti_]

In response to the impending retirement of #ThirdPartyCookies, we’re seeing a shift to a more “walled garden” approach that could further concentrate the market in favor of tech giants. #AdTech @raconteur https://t.co/S6bbcLLIbF

[Tom Conti @tom_conti_]

Though many in the ad industry were hoping for a steady recovery as the pandemic let up, straight-to-streaming movies and limited theatrical windows could hurt the recovery of the entertainment industry #AdSpend. #DigitalAdvertising @eMarketer https://t.co/lLowZ2OQVY

[Tom Conti @tom_conti_]

Great article in @TheDrum about the rise of #D2C brands. These #brands are able to use data "to personalize the entire brand experience." More & more consumers are drawn to these individualistic marketing campaigns. #MarketingStrategy https://t.co/jVZbM1ICv6

[Tom Conti @tom_conti_]

“We’re going to see all kinds of new, ingenious programs, products, and services that we never would have imagined.” @KelloggSchool’s Paul Earle on the growing desire for #innovation following 2020’s focus on staple products. https://t.co/oELdsMGs0z