Tomas Corza

Full Stack Marketer
Spirits Industry Specialist
AI Search Specialist

[Tomas Corza @tomas_corza]

TechCrunch recently covered Google’s latest search announcement, and the takeaway is hard to ignore.
Search is becoming less about links and more about AI-generated answers.
Google is moving search toward AI Mode, conversational results, and agentic experiences that help users compare, summarize, and decide faster.
Click the link to learn more.
Link: https://t.co/LnjbPolceI

#aisearch #geo #seo #searchoptimization

[Tomas Corza @tomas_corza]

Why do we listen to music? What is the music job to be done?
Link: https://t.co/tpatPdr9TQ

#jtbdtheory #jtbd #jobstobedone #generativeai #chatgpt #AI #artificialintelligence #culture

[Tomas Corza @tomas_corza]

AI can create headlines, images, and campaigns in seconds. But that doesn’t mean creativity matters less.

Research shows AI doesn’t replace creativity, it amplifies the creativity people already have. AI can generate ideas, but humans still decide which ones matter.

Read the full article: https://t.co/Ab0GyIXjkH 

#artificialintelligence #contentmarketing #digitalmarketing #productmarketing

[Tomas Corza @tomas_corza]

Click the link to read my article. Where I discuss SciAgents, the brainchild of researchers from the Massachusetts Institute of Technology (MIT). 
Link: https://t.co/nKSHwblWlS 
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#AI #artificialintelligence #futurism #sciagents #MIT #MassachusettsInstituteofTechnology #multiagentsystems #llm #knowledgegraph #aiagent #deeplearning

[Tomas Corza @tomas_corza]

🎧 Why Do We Really Listen to Music?
It’s more than just sound. Music is how we cope, connect, and express ourselves. Whether it’s lifting your mood, bonding with friends, or finding your identity—music is hired to do a job.

In this new post, Tomas Corza breaks down how Jobs to Be Done (JTBD) Theory reveals the deeper purpose behind music consumption—and how artists and marketers can use it to create more meaningful audience connections.

Read now and learn how to tap into the real reasons people press play.
👉https://t.co/mdg9JHVKiW

#JobsToBeDone #JTBD #ProductMarketing

[Tomas Corza @tomas_corza]

Generative Engine Optimization (GEO) helps your content appear in AI interactions with LLMs such as ChatGPT, Perplexity, and Grok.

I’ve launched a new FREE GEO course that teaches the theory and methodology that will help you create content that:

Ranks in AI-generated interactions and is optimized for large language models.

Click the link below to start learning and prepare for the future of AI information search.

Link: https://t.co/GsegXrntBE

#SEO #AISEO #ContentStrategy #DigitalMarketing  #contentmarketing

[Tomas Corza @tomas_corza]

Click the link to learn how to make your content appear in AI search results and interactions. With SEO for AI, Generative Engine Optimization (GEO).
Link: https://t.co/pjNbgHgMIE

#contentmarketing #geo #seo #aisearch

[Tomas Corza @tomas_corza]

Super Bowl AI ads received sharply negative sentiment this year. Even commercials that only looked AI-generated were penalized.
That shift signals something bigger. As audiences grow more sensitive to synthetic content, visible human authority is becoming a stronger trust signal.
In this article, I break down what the AI ad backlash means for brand trust, generative engine optimization and why a balanced content strategy matters more than ever.
Read the full breakdown here: https://t.co/cKp4vkr6vc

#DigitalMarketing #contentmarketing #aimarketing

[Tomas Corza @tomas_corza]

Learn how to adapt your SEO strategy for Google's AI overviews. 
Link: https://t.co/x6oHfLZ6xJ

#seo #contentmarketing #seostrategy #aisearch

[Tomas Corza @tomas_corza]

SEO isn’t dying.
It is evolving.

We’ve officially entered the era of Generative Engine Optimization (GEO).

Instead of ranking 10 blue links, search engines are now generating answers.

Platforms like ChatGPT, Perplexity, and Google’s AI-powered search experiences synthesize information and present users with direct responses.

Which means:

👉 If your content isn’t being used in the answer, it’s invisible.

GEO isn’t about stuffing keywords.

It’s about structuring content so AI systems can:

• Understand it

• Trust it

• Extract it

• Cite it

The brands that win in this new landscape will:

✔ Build deep topical authority

✔ Create structured, machine-readable content

✔ Demonstrate real expertise

✔ Optimize for inclusion — not just ranking

In the past, SEO was about position #1
Now, it’s about becoming part of the response itself.

This shift is bigger than a Google update.
It’s a fundamental change in how visibility works online.
If you’re still optimizing only for traditional SERPs, you’re optimizing for yesterday.

Are you thinking about GEO yet?

Click the link to learn more about GEO: https://t.co/0XEtqYBqOD

#ContentStrategy #DigitalMarketing #contentmarketing #aisearch

[Tomas Corza @tomas_corza]

TechCrunch recently covered Google’s latest search announcement, and the takeaway is hard to ignore.
Search is becoming less about links and more about AI-generated answers.
Google is moving search toward AI Mode, conversational results, and agentic experiences that help users compare, summarize, and decide faster.
Click the link to learn more.
Link: https://t.co/AoeIS7vhmE

#aisearch #geo #seo #searchoptimization

[Tomas Corza @tomas_corza]

Click the link to explore how AI is transforming industries and creating new career opportunities for the future.
Link: https://t.co/UvJ3Xo9w6w

#AI #artificialintelligence #scienceandtechnology #FutureOfAI

[Tomas Corza @tomas_corza]

Click the link to read my article. Where I explain the basics of Jobs to be done. 
Link: https://t.co/RMzl4erGpg

#jtbdtheory #jtbd #jobstobedone #productmarketing

[Tomas Corza @tomas_corza]

Click the link to learn how ChatGPT is transforming shopping. With agentic commerce, you can now discover and buy products directly inside your AI conversations, no redirects, no interruptions, just fast checkout. This is the future of e-commerce, where a question can become a purchase in seconds.

Link: https://t.co/BFPpuLkp78 

#AIMarketing #DigitalMarketing #marketingstrategy #aimarketingstrategy #AIMarketingTips

[Tomas Corza @tomas_corza]

Click the link to read my article. Where I explain the basics of Jobs to be done. 
Link: https://t.co/Z3tZzH71UH

#jtbdtheory #jtbd #jobstobedone #productmarketing

[Tomas Corza @tomas_corza]

Click the link below to learn about the AI JTBD analysis tool.
Link: https://t.co/gEqcQ9unQp

#jtbdtheory #jtbd #jobstobedone

[Tomas Corza @tomas_corza]

Most marketers are using AI the wrong way.

They use it to produce more content faster.

But the real opportunity for AI is improving marketing research and decision making.

A recent Harvard Business Review article on generative AI and market research explains how AI can help marketers synthesize insights and surface patterns across large datasets.

That idea closely aligns with a methodology I’ve been developing for years using Jobs to Be Done theory.

In my latest article, I explain how combining AI with structured frameworks like JTBD can significantly improve marketing ROI.

Read it here: https://t.co/EknMZlMBLk

#aimarketing #jobstobedone #productmarketing #jtbd #marketingstrategy

[Tomas Corza @tomas_corza]

Click the link to learn how to write jobs to be done marketing strategy. 
Link: https://t.co/Wqk0lSyZR4

#jtbdtheory #jtbd #jobstobedone #productmarketing

[Tomas Corza @tomas_corza]

The future of AI from the perspective of Omar Shams CEO of Mutable AI. 
Link: https://t.co/5LtLIojscz

#AI #artificialintelligence #futurism

[Tomas Corza @tomas_corza]

Click the link to learn how AI is changing creativity. 
Link: https://t.co/tgtFBC5ymB

#creativity #aicreativity #ai