Tom Ferry

#1 Ranked Real Estate Coach since 2012 | CEO @Ferryintl_
1,000+ 5 star ⭐️ reviews. Investor in @Neuralink @xAI @perplexity_ai & Multifamily

[Tom Ferry @tomferry]

@grok a lot of residential real estate agents are in shock due to higher mortgage interest rates. How does today’s US residential real estate market compare to other “slower sales times” over the last two decades? And what advice do you have for smart agents today?

[Tom Ferry @tomferry]

The market slows down in Q4 for agents who let it. It speeds up for agents who don't.

[Tom Ferry @tomferry]

Every Q4 closing starts the same way: someone finally returned a call they'd been putting off.

[Tom Ferry @tomferry]

The best listing presentation isn't a monologue. It's a conversation where the seller does most of the talking.

[Tom Ferry @tomferry]

Every top producer treats Q4 like the playoffs: no easy games, no games off.

[Tom Ferry @tomferry]

The gap between your goals and your results is almost always a gap in follow-through, not information.

[Tom Ferry @tomferry]

I’ve had so many conversations with founders this year. I remind them all. Owning a business requires mental toughness. If you’re winning. At the highest level. Or… Because markets change, your best person quits or has a life tragedy, your product gets disrupted, you stop leading, you stop innovating, you get stuck in the “no growth zone” and become afraid to make the big decisions. Yes, mental toughness is required. Keep making decisions! Keep moving it forward. You got this.

[Tom Ferry @tomferry]

Every deal you'll close this quarter started with an unremarkable conversation you almost didn't have.

[Tom Ferry @tomferry]

An observation, from 2025 to 2026. I’m seeing more 20 to 30+ year Veterans in real estate losing their footing in this market. Their data base has suddenly become very unreliable. What do you believe is the cause?

[Tom Ferry @tomferry]

@alandavieli ☝🏼✅👊🏽✅

[Tom Ferry @tomferry]

Know your local market before you know your pitch. Sellers can always tell the difference.

[Tom Ferry @tomferry]

Your AI tools are only as good as the follow-up system you plug them into.

[Tom Ferry @tomferry]

Nobody becomes elite by accident. Elite is built in the reps nobody sees.

[Tom Ferry @tomferry]

The best AI prompt in real estate is still: "What would actually help this client right now?"

[Tom Ferry @tomferry]

Objection: "Your commission is too high." Response: "Compared to what? An agent who costs less and nets you less?" Ask the question. Let them do the math.

[Tom Ferry @tomferry]

The market didn't take your motivation. You did, the day you stopped doing the activities that built it.

[Tom Ferry @tomferry]

Don’t just post content. Post content that generates conversations. One fills a feed. The other fills a pipeline.

[Tom Ferry @tomferry]

Every objection is really just an unanswered question. Answer the question, not the objection.

[Tom Ferry @tomferry]

@bobby_moats It was!!!

[Tom Ferry @tomferry]

Incredible last two days with < 200 team leaders in Scotsdale, AZ, talking "biggest possible game we could play?", how to win during the consolidation phase, train your sales agents to convert at 10% +, the analytics of growth, interview with Jason CEO of JMG ($6bil+ in volume) who just sold to Stonepoint/KW, how to buy businesses with an IB + real world examples in the room (Thanks Jay) and of course some @claudeai coding. Gonna be hard for a few to sleep tonight!

[Tom Ferry @tomferry]

Been a while since we’ve come in for a landing, hit the ground hard and took right off. You?

[Tom Ferry @tomferry]

The tools keep changing. The trust that closes deals still gets built one conversation at a time.