tomhalbert

out of IT into SD, loving that Ling, climate emergency lets sort it

[tomhalbert @tomhalbert]

@corenafund The raisely site on my iPhone does not put the cursor in the text box it shows below the box. And can’t tap the donate button.

[Corena @corenafund]

A generous donor has offered to match every donation dollar-for-dollar, up to $10,000 for our operations fund! That means your impact can be DOUBLED, helping us expand our operational support for communities embracing clean energy projects across Australia.
#Corena #ClimateAction

[Corena @corenafund]

“The benefits of solar energy for Barnardos... creates environmental benefits for our community whilst also ensuring we reduce our overall operating costs... This means we can dedicate more funds to support local children and their families." - Centre Manager Maria Corsiglia

[tomhalbert @tomhalbert]

@Suryanshti777 PLUGINS

[Suryansh Tiwari @Suryanshti777]

This might be the biggest shift in knowledge work since GPT-4 launched.

Claude Cowork Plugins went live January 30.

Most people have no idea they exist.

Here's what they unlock:

Instead of typing the same prompts over and over, you install a plugin once — and Claude becomes a specialist.

A legal document reviewer. A financial auditor. A resume screener. A board deck writer.

I spent 40 hours building the complete guide:
53 pages of step-by-step instructions
Full plugin architecture (slash commands, sub-agents, MCP servers)
10 real workflows you can copy-paste today

Giving it away for free.

✅ Follow me
✅ RT + Like this post
✅ Comment "PLUGINS" below

I'll DM it to you directly

[tomhalbert @tomhalbert]

@Moodzulu @alexwg Thanks for that Heather Elaine. I love for nature and mother Earth, and it’s peoples is a strong theme in my life. And it’s not going away just because I’m doing a bit of AI stuff.

[tomhalbert @tomhalbert]

@mikefutia Reels

[tomhalbert @tomhalbert]

@ProtonDrive Thank you thank you thank you

[Proton Drive @ProtonDrive]

You requested it, now it’s here - introducing Proton Sheets! The privacy-first alternative to Excel and Google Sheets.

Spreadsheets form the framework of modern businesses, and with Proton Sheets, you can ensure your data is private and secure.

1/4

[tomhalbert @tomhalbert]

@NoahEpstein_ Amplify

[tomhalbert @tomhalbert]

@mamagnus00 API

[tomhalbert @tomhalbert]

@hasan28d Agent

[tomhalbert @tomhalbert]

@aryanXmahajan Lindy

[tomhalbert @tomhalbert]

@Zephyr_hg News

[tomhalbert @tomhalbert]

@dashboardlim Free

[tomhalbert @tomhalbert]

@samruddhi_mokal Vault

[tomhalbert @tomhalbert]

@woody2516 @MyZeroCarbon And you’re thriving ⭐️

[Samruddhi Mokal @samruddhi_mokal]

I noticed something weird about the ads that get 10M+ views.

While most brands randomly animate everything hoping something works, viral ads follow a precise psychology pattern.

Here's what I discovered:
→ They never animate text (protects cognitive load - Daniel Kahneman's research)
→ They focus motion on ONE primary element (leverages attention theory from William James)
→ They use specific timing that triggers dopamine release (based on BF Skinner's variable reward schedules)
Most animated ads fail because they create visual chaos that overloads working memory.

The brands crushing it with animated ads use Notch's Animated Ads feature, where they're giving away a master prompt system built on decades of behavioral psychology research from Stanford and MIT.

No more guessing what motion will work.
No more paying $5K for animations that flop.
No more static ads getting buried in feeds.

I'm giving away their complete Animated Ads Master Prompt guide that reveals the exact animation psychology.

This is the same system top agencies use to create scroll-stopping animated creatives that convert.

Want the viral animation playbook?
Comment "NOTCH" + RT + Like
I'll DM you the master prompt guide
(Must be following so I can DM)

Skip this and keep wondering why your animated ads don't work.

[tomhalbert @tomhalbert]

@samruddhi_mokal NOTCH

[tomhalbert @tomhalbert]

@mikefutia MCP