@KathrynPorter26@Telegraph “Build enough capacity and let people live in peace” isn’t free. It’s billions in network reinforcement recovered through standing charges, paid by everyone, including the households who’ll never own a heat pump. Flexibility is how you avoid that.
@KathrynPorter26@Telegraph Many poor takes here.
Heat pumps aren’t boilers. They modulate at low output over long periods. A short curtailment barely moves indoor temperature. It isn’t the same as your boiler cutting out in a cold snap.
@KathrynPorter26@Telegraph Heat pumps are ~1% of UK homes — owner-occupiers with thousands in capex even after the grant. The households opting into flexibility and being paid for it are the affluent ones. If anything the transfer runs the other way.
@KathrynPorter26@Telegraph It’s opt-in and participants are paid for it via discounted tariffs. Nobody is having anything done to them. Why shouldn’t a household be free to sell flexibility it isn’t using?
In 2006, Apple unveiled the “Get a Mac” commercials.
It was one of Apple’s most successful campaigns.
It led to a 39% increase in sales.
And now?
Justin Long, the spokesperson for Mac, is now a PC.
Amex has an incredible business model.
Convinced tech + finance professionals to pay $695/year in fees for a metal credit card, which grants you the luxury experience of waiting 45 minutes to get into a crowded airport lounge at 7:25am with bad coffee and free newspapers.