Tom Koszyk

Founder at Hologram Design Agency • We help startups ship & grow faster through purposeful design

[Tom Koszyk @tomkoszyk]

Last year, I used nearly 3.5 billion tokens in Cursor.

Beyond finally being able to build the things I design, hardly anything has taught me more about product design in recent years than bringing those designs to life in Cursor.

[Tom Koszyk @tomkoszyk]

We're growing again. Super happy to welcome Bartek on board 👋

Really proud we can say we have only senior talent on our team at Hologram!

[Tom Koszyk @tomkoszyk]

Tomorrow in Wrocław, I’ll be speaking at iDesign. Sharing a few thoughts on how AI is changing (and will keep changing) the world of digital product design
It’ll be a mix of technical insights, a bit of philosophy, and plenty of real-life cases from Hologram, see you there!

[Tom Koszyk @tomkoszyk]

Speed isn’t luck. It’s process, tools, and experience.
For EngageSoft MLP approach meant multi-feature that had to compete with enterprise HR systems from day one. Dozens of screens, complex features. Delivered in less than two months. Without cutting on quality. Wdyt?

[Tom Koszyk @tomkoszyk]

The big tradeoff of doing long, complex, strategic projects? It takes quite some time before we can brag about the results of our work.

Fortunately, more and more projects we can finally share with the world. Here are a few of them!

[Tom Koszyk @tomkoszyk]

I have a complicated relationship with working on weekends.
On one hand, those are the only two days when I can actually focus on the work itself. But on the other, it violates work-life severely. Less time with family. Less time for everything else that matters outside of work.

[Tom Koszyk @tomkoszyk]

People still think a design-first approach slows down product delivery. It's the exact opposite.
Most teams don't lose time to design, development, or planning but on realignments.
Spending more time on foundational strategic decisions pays off tenfold later.

[Tom Koszyk @tomkoszyk]

A small idea we turned into a full product. 30 days from concept to App Store.
TurboTales started as an experiment. But you can't fool nature. As a design-first studio, we had to make sure it also looks great. Succeed?

[Tom Koszyk @tomkoszyk]

Products don't win because they do everything. They win because they do one thing obviously better.

[Tom Koszyk @tomkoszyk]

We didn't just theorize about this. We proved it. Turbo Tales went from blank canvas to App Store in roughly 30 days. One person. Native iOS. Production-ready. No corner-cutting on craft or user experience. Check for yourself: https://t.co/cldFICXAQd

[Tom Koszyk @tomkoszyk]

We've been conditioned to accept "that can't be done" or "it'll take six months".
AI just obliterated that entire narrative.

[Tom Koszyk @tomkoszyk]

As for "you cannot build with ai, your code will look like garbage" - here's the thing - I don't care about code being beautiful for its own sake or dev ego. The only thing we care about is whether the product works, performs well, stays stable, and remains secure.

[Tom Koszyk @tomkoszyk]

Flawed estimates and endlessly dragging projects. Bloated budgets that bear no relationship to actual output. That soul-crushing gap between your brilliant Figma designs and the compromised V1 that eventually limps into production.

[Tom Koszyk @tomkoszyk]

The traditional software development model is dead. Bullsh*t? Hear me out.

For years, we've normalized a completely broken process.

[Tom Koszyk @tomkoszyk]

Want the full technical breakdown? Let me know! Or DM me to find out if our new MLP Sprint methodology - the one that ends up with a product, not a prototype - can work for you!

[Tom Koszyk @tomkoszyk]

We're a design-led team at Hologram Design, and for us, products were always about overall user experience So we decided to test something: can you move fast without sacrificing quality if you're willing to rethink everything? Enter Turbo Tales - our native iOS app.

[Tom Koszyk @tomkoszyk]

But fundamentally , this isn't just about speed - it's about proving that design-led, AI-accelerated workflows can deliver both velocity and craft. You don't have to pick one anymore. What a time to be building!