Tom Lunche

Helping biz owners solve their biggest problems by taking action || Profitable Founder in eComm, CPG, brands, construction, real estate || 7fig/yr net

[Tom Lunche @tomlunche]

1/ interesting exercise
What have you all learned building your businesses?

When you build something from scratch at scale, it's wild looking back at the skills you've been forced to learn at a deep level

My list having built several 7-fig (even a 7-fig month) below 👇

[Tom Lunche @tomlunche]

Here's how I learned to avoid lifestyle creep

- when you have nothing at the beginning, write down exactly what would make you happy.

Ex: nicer apt, motorcycle, truck, $# salary.

Don't be greedy

Figured out exactly how much that costs

When you hit it, all extra money goes into a separate bank account.
If you have a business, don't put out that profit.

Pour the extra cash into skills, experiments, equip, etc that have high potential to bring in more revenue

I could easily pull 3x my salary out of my company and it would still be profitable.

I do not

It stays there and goes back into equipment and paying down debt so our slow seasons are less of a burden

Read book: Profit First
I took it one step further and capped my personal profit for now to focus on building and now experiments outside of my industry and parallel to it to diversify.

[Tom Lunche @tomlunche]

@MikeJTrades @CigsMake Trades will do it.

I made 6-fig with zero education when I was 21 back in 2007. Big specialized industries like communication, transport, operator.

Plumbing, electrical, carpentry

They all print money

Hit the rigs even

[Tom Lunche @tomlunche]

Cheat sheet for putting yourself in others' shoes:

Most people want: to feel respected, to feel important, to avoid looking stupid, to be chosen, to win.

Most people fear: rejection, being exposed as inadequate, losing status, being controlled, being alone.

Most people gain from any interaction: validation, information, resources, connection, or leverage.

[Tom Lunche @tomlunche]

@stephen_taylor I'm giving it a go the next few years
But if shit doesn't turn around I'm out

All the wealthy people I know ahead of me already have their 2nd & 3rd passport, a house our apt in the caymen Islands

[Tom Lunche @tomlunche]

Great businesses are out there
Just keep experimentating

[ecomchigga @ecomchigga]

my uber driver had two phones on his dashboard

one for navigation. one had stripe open.

"you run a business?"

"i sell a checklist."

"a checklist?"

"pre-flight checklist for people scared of flying. $34."

pulled up his stripe at a red light. $8,400 last month.

"how'd you come up with that?"

"i'm in a facebook group for flight anxiety. 94,000 members. every day someone posts 'flying tomorrow i'm terrified what do i do' and the same people type the same answers over and over."

"so you wrote down the answers?"

"organized them. what to do 24 hours before. at the airport. during takeoff. during turbulence. stuff people been giving away for years."

"people pay $34 for that?"

"people pay $34 to not have a panic attack scrolling facebook threads at 3am the night before their flight. they want it clean and done in one place."

"how do you sell it?"

"tiktok. 1,100 followers. text on screen with a calm voiceover. one video hit 890K views. still sells 3-6 copies a day four months later."

one video. still paying him while he drives strangers around.

he'd been driving for 2 hours. made $41 from rides. made $136 from checklist sales in the same window.

"why still drive?"

"every third passenger asks about the second phone. that's free marketing."

he was using uber as a lead gen channel.

meanwhile you're spending 6 months filming a $197 course with ring lights and a script you rehearsed 14 times.

this guy typed a google doc on his lunch break and it outearns his job.

94,000 people answering the same question every day for free.

he's the only one who charged for it.

the information has always been free. the person who organizes it gets paid.

[Tom Lunche @tomlunche]

@IoTcryptochain @ChrisWillx I do as much as I can
Unfortunately I haven't figured out a way for it to do my unique project quoting

But that's a project for this weekend

[Tom Lunche @tomlunche]

@thesamparr I'm at $230k and the co profits and additional $600k on a bad year, double that on good years.

[Wealth Hatch🧠📈 @WealthHatch_]

Crazy truth: You're just 1 disciplined year away from a different reality.

Make this the one — daily non-negotiables:

- Rise before the sun
- Alcohol? Deleted from life
- Whole foods only, no junk excuses
- Porn & mindless dopamine? Gone
- Build your own business empire online
- 10,000 steps rain or shine
- Weights 3–4x/week, get stronger
- Curate a circle of high-achievers
- 90 min/day stacking a real skill

Consistency compounds. Start today.

[Tom Lunche @tomlunche]

@chesterjallen @Rich_Cooper Sounds like jibberish tbh

[Tom Lunche @tomlunche]

Trust

You are going the right direction

[Tom Lunche @tomlunche]

Life
Much easier
When you LEARN to go with the flow

Let go of strict plans
Expectations

They only disappoint

Set far away BIG goals
Do just ONE task
That gets you closer to your goal
Daily

Be in the moment
Solve problems when they arrive
Most problems never happen

Ever👇

[Jeremy @Jeremybtc]

Bro is set for life…

[Tom Lunche @tomlunche]

The boring things are often the answer

[theficouple @theficouple]

How to help your car last 300k miles:
- Buy a Toyota
- Use synthetic oil
- Change air filter
- Use top tier fuel
- Buy a Toyota

What would you add?

[Alex Hormozi @AlexHormozi]

Person to keep (rare):
Commitments > Feelings

People to avoid (most people):
Feelings > Commitment

Your word only matters when it’s inconvenient, painful, and less profitable. Otherwise, there’s no point in making the commitment to begin with. Commitments are only for bad times, otherwise they’re just conveniences.

[Tom Lunche @tomlunche]

@nullx3r0 Absolutely!

What are you working on right now you're most excited about?

[Tom Lunche @tomlunche]

@creepydotorg Epic show

[Tom Lunche @tomlunche]

Step back often
Remember where you came from

Most important thing you can do is know what you want

Write your goals down regularly
Review often

[Tom Lunche @tomlunche]

Had a shitty year

New bank dragged ass
Caught in limbo between operating lines of credit for 6 months

Held back on big bids
+$2m in opportunity gone

Reviewed financials so far
$2.9m rev $390k profit
.... On top of my $170k salary + $60k mgmt fees

What an asshole 🤣

[Tom Lunche @tomlunche]

@JamesonCamp @dickiebush "quote tweets should be loved"

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