Tom Maddocks

I am a former BBC-TV Money Programme reporter and now run Media Training Associates, helping people improve their media interview and presentation skills.

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: On TV or radio, keep answers tight but not too short. Concise + valuable rather than defensive + vague.

[Tom Maddocks @tommaddocks1]

WIth the fragmentation of media outlets, is it time to pay, to boost the chances of your 'earned media' being noticed by the right people?
https://t.co/cJvulw7hvR

[Tom Maddocks @tommaddocks1]

Is it smart to use 'paid media' to boost the impact of your 'earned media'? New blog post:
https://t.co/cJvulw7hvR

[Tom Maddocks @tommaddocks1]

If a crisis occurs at your company, you have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://t.co/ld8P6AQW4R #reputation

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: Hit with a curveball? Pause. Think. Then answer. Silence beats blurting.

[Tom Maddocks @tommaddocks1]

Learn from three people who left completely the wrong impression in media interviews:
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: A little pre-interview chit-chat builds rapport. Show you’re human, not a corporate robot.

[Tom Maddocks @tommaddocks1]

Blog revisited: Corporate reputation is no longer just a communications issue, it's a critical financial asset -why the media plays such a key role:
https://t.co/ld8P6AQW4R using-the-media-to-enhance-reputation

[Tom Maddocks @tommaddocks1]

The critical importance of getting your words right in a media interview :
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: Don’t just answer questions. Share something genuinely useful or interesting for the audience.

[Tom Maddocks @tommaddocks1]

How to avoid leaving the wrong impression in a media interview :
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

Blog revisited: Why are there now more 'fake experts' around than there used to be? And what opportunities does this throw up for real people who want to showcase their genuine expertise in the media? https://t.co/o6b0YWkXDL

[Tom Maddocks @tommaddocks1]

Learn from three people who left completely the wrong impression in media interviews:
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: On radio, keep hands away from your mouth or the mic — it muffles and distorts sound.

[Tom Maddocks @tommaddocks1]

The critical importance of getting your words right in a media interview :
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

How to avoid leaving the wrong impression in a media interview - new blog post:
https://t.co/HuA5zbx8dc

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: Use metaphors and similes. They’re quotable and memorable, unlike corporate jargon.

[Tom Maddocks @tommaddocks1]

Blog revisited: Why are there now more 'fake experts' around than there used to be? And what opportunities does this throw up for real people who want to showcase their genuine expertise in the media? https://t.co/o6b0YWkXDL

[Tom Maddocks @tommaddocks1]

Friday #mediatraining tip: Pick the most effective spokesperson in your organisation, not just the most senior. Energy beats job title.

[Tom Maddocks @tommaddocks1]

In interviews, why you can't try to dodge the elephant in the room - new blog post: https://t.co/sUPvoDXdhA
#reputation