Tomas Nosek

Director of Customer Enablement at @kontent_ai, occasional blogger, a movie person, comfortable traveler

[Tomas Nosek @tomnosek]

What kind of #lms can you get in these days? Why do we still use #scorm? The future of #education definitely lies elsewhere, so I wrote an article on where #lmssoftware has been and where the future is headed. Spoiler: It’s #headless^2.
https://t.co/ZitT7na8i8

[Tomas Nosek @tomnosek]

I started writing this #blogpost 4 years ago when we began to #automate the #prioritization of our #customereducation #backlog. After all these years, I’ve finally finished the article. So, how do we automate our Customer Education backlog?
https://t.co/YAWsB770NX

[Tomas Nosek @tomnosek]

Where most companies choose 3rd-party #customereducation systems and #lms, we at @Kontent_ai decided to build our own on top of our #headlesscms. @jan_cerman wrote about our technical lessons learned, and how #caching and #cdn are great things. Read more: https://t.co/JuLZvKyah5

[Tomas Nosek @tomnosek]

When something's funny because it's true!

But for #customereducation, we have exactly the opposite experience with #voiceovers for videos. 😃

More on Linkedin: https://t.co/l5kVJlpNIJ

[Kontent.ai @Kontent_ai]

LavaCon is in full swing! 🤩 Make sure to drop by our booth where @RobYelle, @tomnosek, and Martina Farkašová are ready to answer any Kontent.ai-related questions ✅

🔎 https://t.co/BsZiW43GEx

[Tomas Nosek @tomnosek]

"Our customers don't consume #content in the same way we organize it." by @IGXCEO at #lavacon 2022 — From the #customereducation perspective, I see the hard part not being writing a tutorial but choosing the right location for the best discoverability without internal biases.

[Tomas Nosek @tomnosek]

.@Kontent_ai-wise, I'm glad to see that headless is so easy to integrate with semantic taxonomy platforms for advanced #taxonomy needs, like AI-automated tagging. But https://t.co/OZtRqXqxjk also comes with out-of-the-box taxonomies sufficient for general needs of most companies.

[Tomas Nosek @tomnosek]

Heard about #taxonomies? Interesting to see how it's not just "simple tagging" but you need to have a well-thought system in place to have the best effect. @hhedden's workshop at #lavacon 2022 showed it well. Check out her book, The Accidental Taxonomist. https://t.co/V3J8sb1VQO

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I’m going thru notes from 2021: “The content needs to have a clear and measurable goal.” by @hilarymarsh—In #customereducation, what do page analytics tell us? And what can we go after besides them? How to avoid vanity metrics?

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I'm going thru notes from 2021: "If something is worth doing, it's worth doing right. Don't accept watered-down requirements." by @mbp817 —With few people in #customereducation we often think something is better than nothing. But to what extent is that true?

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I'm going thru notes from 2021: "Customer satisfaction has bigger ROI than just documentation—tie your work to larger business goals!" by @hilarymarsh—Everlasting question in #customereducation, what goal are we connected to? And how fast does it change?

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I'm going thru notes from 2021: "When something can be read without great effort, great effort has gone into its writing." by E.J.Poncela delivered by @MKGee—It's easy to write instructions,but it's multiple times harder yet essential to add relevant context

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I’m going thru notes from 2021: “#Content should feel human, relatable, easy to understand, and inviting for any audience of any background.” by @yembrick—This is the real challenge when we throw in personas because people often don’t know which one they are

[Tomas Nosek @tomnosek]

Before #lavacon 2022, I'm going thru notes from 2021: "Customers care about how THEY feel more than anything else" (edited) by @Khellendos — Edu specialists often focus on being factually correct, but can't we afford to be a little vague when the customer is happy after reading?

[Tomas Nosek @tomnosek]

And finally... For inspiration, check TikTok's hashtag #LearnOnTikTok with billions of views. You don't need to be registered to watch videos on TikTok.
https://t.co/vA16pi9V94

[Tomas Nosek @tomnosek]

I'm always fascinated by how socials can help #customereducation. In this article, there are 4 thoughts on what #TikTok can bring to the table. See the thread for key takeaways... https://t.co/wco4BnA25J

[Tomas Nosek @tomnosek]

When a video is fun to watch, you're delighted and will likely send it to your friend. This virality would be super cool if it happened to your educational videos too. People would learn organically.

[Tomas Nosek @tomnosek]

Sháním k sobě do týmu ownera/admina našeho vzdělávacího portálu pro @KenticoKontent. Jde o komplexní systém, který rozvíjíme. Analytik, co dokáže mluvit s business lidmi i devs a má tech background. 1 věc, co je super? Dopady svých akcí uvidíte okamžitě.
https://t.co/XHnZK4xZkV