Tom streader

[Tom streader @TomStreader]

Extremely valuable information and tips explaining how to create an app and what to look out for in an interview with Shishir Dubey by Jake Pryzslak. Also, an interesting mention about Blockchain driven apps becoming mainstream.

https://t.co/aCnck3b3v2

#BBSDigmarket

[Tom streader @TomStreader]

Although Goel (2019) looks at India, the information is applicable and relatable regardless of the location. Goel (2019) recognises interesting information relating to the digitisation transformation in the business environment.

https://t.co/NeQmG9zwLD

#BBSDigmarket

[Tom streader @TomStreader]

Asgari (2019) stated that mobile app spending has overtaken shopping centre spending in the UK. Furthermore, Asgari (2019) mentioned that retailers who fail to innovate with will be surpassed by their competitors.

https://t.co/aTYzdwTmkn

#BBSDigmarket

[Tom streader @TomStreader]

An interesting read about mobile marketing for beginners to professionals, identifying why mobile marketing needs to be within your marketing strategy.

'A Beginner’s Guide to Mobile Marketing' by Molly Garris and Karen Mishra.
https://t.co/uUl5ubp74d

#bbsdigmarket

[Tom streader @TomStreader]

Levin and Taylor (2014) designed this framework to help predict mobile app usage. The findings showed that interest in the app is directly related to the consumer's intention to purchase and share information.

https://t.co/5Ai999e7pZ
#bbsdigmarket

[Tom streader @TomStreader]

An interesting write up by Howard (2012) looking at the successfulness of retail mobile applications looking at key areas for analysis.

https://t.co/kUTT9fDNoO

#bbsdigmarket

[Tom streader @TomStreader]

Adepoju, Olaleye and Sanusi (2018) compared four different models for mobile app use and utilised the unified theory of acceptance and use of technology (UTAUT) to develop a comparative perspective of actual vs continuous use of retail apps.

DOI 10.25046/aj030619
#bbsdigmarket

[Tom streader @TomStreader]

Newman, Wachter and White (2017) wrote an interesting journal which researched consumers actual usage of retail applications developing on current literature to look at consumer behaviour.

https://t.co/RhpdwyWmHL

#bbsdigmarket

[Tom streader @TomStreader]

Shankar et al (2010) proposed a conceptual theory for analysis of retail apps highlighting what consumers might use the app for and what the key required features are.

https://t.co/mfk1uhG6Hf

#bbsdigmarket

[Tom streader @TomStreader]

Valacich, Parboteeah and Wells (2007) produced The Online Consumer Hierarchy of Needs theory. Designed for websites, but can also be applied to apps for analysis for meeting consumers needs and expectations!
DOI: 10.1145/1284621.1284624
#bbsdigmarket

[Tom streader @TomStreader]

Fu et al., (2019) completed research in China which highlighted the difference between user and designer opinion on importance of key attributes required for retail mobile applications.

#BBSDigmarket #MobileApps #research #commerce

Full article: 10.1109/ACCESS.2019.2899671

[Tom streader @TomStreader]

Magrath and McCormick (2013) designed an analysis framework for implementation of a retail mobile application as a marketing initiative, which highlights key areas for scrutiny.

#BBSDigmarket #DigitalMarketing #Analytics #Framework

Full journal: https://t.co/jYpSYKT8Y9

[Tom streader @TomStreader]

@SamWilson04 @sharniee93 loves it, but always poops herself 😂

[Tom streader @TomStreader]

#NewProfilePic

[Tom streader @TomStreader]

@GiantUK Did. Not. Happen.

[Tom streader @TomStreader]

@SamWilson04 safe.

[Tom streader @TomStreader]

@GiantUK I see two slight issues

[Tom streader @TomStreader]

Breakfast !!

[Tom streader @TomStreader]

love you lots beautifull @sharniee93. :)

[Tom streader @TomStreader]

Lovley lunch at the drove with @sharniee93 now time for a afternoon nap :)