Ton Carrera

Strategic advisor, consultant, writer and coacher on #Strategy, #DigitalTransformation, #BusinessPerformance, #DataScience, #Marketing, #HumanResources and #AI

[Ton Carrera @toncarrera]

What if the time comes when it is more interesting to talk to an AI than to a person? Considering personal experiences, a human is undoubtedly unmatchable, but we must not forget that an AI contains knowledge of more disciplines than any human, being able to delve deeper and link topics that a human mind is already beginning to be unable to reach.

[Ton Carrera @toncarrera]

Thinking we are smart does not make us smart. It is worrying how the Ego prevents us, in many cases, from taking advantage of the great talent that we could have at our disposal. I must also say that talent sometimes overestimates its work, forgetting that it will be the whole and not selfishness that will normally lead to achieving better final results. The true leader is the one who does not fear someone more intelligent, being able to discard the bad fruit that harms the team, which is not easy.

[Ton Carrera @toncarrera]

The reality in the entrepreneurship process is very different from what the movies have made us believe. Having an idea is great but there are an infinite number of steps, such as the proof of concept to the market testing itself, which they rarely show us, it is certainly less exciting except for the entrepreneur. Finding myself in the creation of a new project, I must say that perhaps the most beautiful part is the one between the idea and its exploitation in the market. It is at this point where we all give shape to that creature that will finally see the world once finished.

[Ton Carrera @toncarrera]

Each new success of a brave #entrepreneur is a source of #inspiration. Forget those who live by regretting and envy, and remember that every #success takes a lot of work, luck and perseverance. Thank you to all those who put a star in the sky that encourages us to continue pursuing our #dreams.

[Ton Carrera @toncarrera]

#ElonMusk has just told the world, once again, if you want it and have a top-notch team, ANYTHING is possible. Bravo #SpaceX

[Ton Carrera @toncarrera]

@ElonMusk has just told the world, once again, if you want it and have a top-notch team, ANYTHING is possible. Bravo @SpaceX.

[Ton Carrera @toncarrera]

Many times we prioritize attracting new clients and lose sight of their value. Marketing agencies focus on attracting customers and showing great numbers when they could also provide great value in retention. We forget the great cost of attracting customers and the small cost of retaining those who leave.

#Marketing #Entrepreneur #Startup #DigitalMarketing #MarketingTips #BusinessGrowth #MarketingStrategy #BusinessTips #BusinessStrategy #BusinessSuccess

[Ton Carrera @toncarrera]

The impact of certain dates of the year on the generation of ideas has a more emotional than seasonal effect. To be creative, optimism about the present and future, as well as the desire to progress in life, are essential.

#Entrepreneur #Startup #Entrepreneurship #Innovation #BusinessTips #EntrepreneurMindset

[Ton Carrera @toncarrera]

"Too successful to survive"
An expression that seems impossible for easily scalable technological projects.

We all want our projects to grow to the sky in the shortest time possible, but the need for more qualified personnel, sufficient technological infrastructure and, sometimes, financial resources can make our project fail out of sheer success.

#Entrepreneur #Startup #Business #Entrepreneurship #Innovation #TechStartup #BusinessOwner #BusinessTips #GrowthHacking #Success #BusinessStrategy

[Ton Carrera @toncarrera]

What will happen when #robotics and #AI finally provide solutions that make labor cheaper than outsourcing them to third countries? A change that is not new but that can be extended to tasks that we have not yet imagined

#datascience #innovation #business #entrepreneur #strategy

[Ton Carrera @toncarrera]

Reality usually surpasses fiction in many cases, it is more convoluted and unknown because we do not know all the data that we would see in a movie or a book. Always prepare for the worst and always enjoy the best that happens to you in your business. In your personal life, if you allow me, a more optimistic vision is better since bad things will come if they have to come, but living tormented by what may happen will not do anything good for your life and your health.

#Entrepreneur #BusinessOwner #EntrepreneurLife #Success #EntrepreneurMindset

[Ton Carrera @toncarrera]

Emotional stability in a businessman or entrepreneur is essential. It is easy to say it but not so easy to carry it out with so many ups and downs in which we live with a changing and aggressive market. That said, take care of your interior and your personal life because you will see how this work will bring enormous benefits to your decision making and long-term business success.

#Entrepreneur #Startup #Business #Entrepreneurship #SmallBusiness #BusinessOwner #EntrepreneurLife #StartupLife #BusinessTips #GrowthHacking #Success #EntrepreneurMindset #BusinessStrategy

[Ton Carrera @toncarrera]

Artificial intelligence has long been a product in itself, since its possibilities were not yet known. Nowadays it is clear that it is a very useful tool, whose possibilities exceed a Swiss army knife to solve a great diversity of problems that are becoming more extensive every day. I wonder what we can get from it when we finally achieve true AGI and the infinite human creativity.

#DataScience #MachineLearning #ArtificialIntelligence #DeepLearning #NeuralNetworks #DataScientist #BusinessIntelligence

[Ton Carrera @toncarrera]

Many times I find people who say that being an entrepreneur is something for the rich, this is fallacious. It is true that there are businesses that require a larger initial investment, which are the ones they take as an example, but they tend to forget that the path of an entrepreneur is a path that usually begins little by little and grows in the projects within their reach.

#Entrepreneur #Startup #Business #Entrepreneurship #SmallBusiness #Innovation #TechStartup #BusinessOwner #BusinessTips #GrowthHacking #Success

[Ton Carrera @toncarrera]

The generation of ideas, for a creative person, is not complicated, with some frequency we all find ideas that satisfy unmet needs that could work well in the market. Landing these ideas with an analysis of costs, investment needs, and the time and effort necessary for their implementation is something that takes prior time and important decisions that are not so easy in many cases.

#Entrepreneur #Startup #Business #Entrepreneurship #Innovation #TechStartup #EntrepreneurLife #StartupLife #BusinessTips

[Ton Carrera @toncarrera]

The entrepreneur is born, the businessman can be made. Just as the true artist feels a need to carry out his art, the entrepreneur lives in a continuous flow of ideas that he/she needs to carry out.

The difference between the businessman and the entrepreneur is that the first is capable of managing a business idea, even looking for new ones, the entrepreneur lives by generating ideas continuously although he may later be a terrible businessman at consolidating them.

#Entrepreneur #Startup #Business #Entrepreneurship #SmallBusiness #Innovation #TechStartup #BusinessOwner #EntrepreneurLife #StartupLife

[Ton Carrera @toncarrera]

Brainstorming can be of great value, but its moderation to direct it to more productive points is also essential. Ideas are good, but not all ideas are good and even less so when there is a specific objective.

#Entrepreneur #Startup #Business #Entrepreneurship #Innovation #BusinessTips #Leadership #Success

[Ton Carrera @toncarrera]

AI has already transformed our world in many aspects. Image banks, copywriters and development itself already make use of such tools to enrich and create economies of scale that allow for cost reduction and greater work efficiency.

#DataScience #MachineLearning #ArtificialIntelligence #DeepLearning #NeuralNetworks #AIEngineer #DataEngineer

[Ton Carrera @toncarrera]

I recently heard someone refer to Marketing as a "very dark world." It is true that Black Hat techniques could be perceived as such. However, companies of a certain size rarely make use of such practices, restricting themselves to White or Gray Hat techniques. For those who are dedicated to Marketing, I would say that it is important that the client understands what is being done and that in the end the results are what they are looking for. For entrepreneurs and businessmen I will tell you that the important thing is the results, always respecting the corporate image of your company in the process, every good digital marketing campaign takes some time to optimize but if it is good it ends up giving results in the short-medium term. When times get too long, something is not really working.

#Marketing #Business #Entrepreneur #Startup #DigitalMarketing #MarketingTips #BusinessGrowth #Entrepreneurship #SmallBusiness #MarketingStrategy #Branding #BusinessTips #BusinessStrategy #OnlineMarketing #EmailMarketing #AffiliateMarketing #MarketingGuru #BusinessDevelopment #LeadGeneration

[Ton Carrera @toncarrera]

Inflation is not just a problem for consumers. Companies see how the price of their inputs also increases and will depend on their capacity and possibility to transfer these increases to the final market. Thinking that it is another means of eliminating less competitive companies may be a mistake since this is not always the case; those with more monopolistic power do not have to be the best or most efficient. Maintaining controlled inflation is key to guaranteeing the survival of consumers and companies.

#Economics #Macroeconomics #EconomicGrowth #Inflation #FiscalPolicy #MonetaryPolicy #GDP #Finance #Entrepreneurship #BusinessEconomics #Business #Entrepreneur #Startup #BusinessStrategy #BusinessGrowth #BusinessDevelopment