Toolkits

Practical insights for professionals working in and around Subscription Publishing or Brand Publishing.

[Jack Marshall @JackMarshall]

OpenAI’s deal streak with publishers continued this week, but questions remain around how much leverage publishers have in licensing negotiations, and whether they're essentially taking whatever they can get from OpenAI for fear of “missing the boat."

https://t.co/P30F6qpxI7

[Jack Marshall @JackMarshall]

License or sue? Publishers are scrambling to figure out strategies for dealing with generative AI companies.

[Jack Marshall @JackMarshall]

Publishers are testing a new monetization tool from Google called Offerwall, which lets audiences unlock access to content by selecting from a range of options such as buying a subscription, viewing a video ad, sharing data, or purchasing short-term access https://t.co/wz5rT61vPP

[Jack Marshall @JackMarshall]

News publishers are becoming more transparent and direct about their subscription practices in an attempt to boost their credibility with audiences.

That often means shelving gimmicky conversion tactics, confusing terms and laborious cancellations.

https://t.co/Y8DRd9poSt

[Digital Content Next @DCNorg]

How brands are generating revenue directly from their content initiatives
https://t.co/TLKHG2403z

[Jack Marshall @JackMarshall]

Satisfaction with publishers’ subscription products is growing.

85% of consumers say they are satisfied with the value for money they deliver, up from 75% in 2022.

https://t.co/8wRHvEgqBq

[Jack Marshall @JackMarshall]

A handful of key subscription themes are top of publishers’ minds in Q4 as they look to maximize revenue for the year and chart paths for 2024.

Read more in our Q4 Briefing report: https://t.co/UO7sLBlxdE

[Jack Marshall @JackMarshall]

The Economist has partnered with Indian business and finance publication Mint to offer readers in India access to both publications through a single subscription bundle. https://t.co/b0aZpZNkco

[Jack Marshall @JackMarshall]

We conducted first-of-its-kind research exploring consumers’ attitudes and behaviors toward publishers’ digital subscription products, and uncovered some powerful insights into how publishers can position themselves for subscription success in 2023.

5 key findings included:

[Jack Marshall @JackMarshall]

Publishers are deprioritizing subscriber growth initiatives and “volume at all costs” mentalities, instead focusing firmly on the highly engaged, highly monetizable audiences that are most likely to sustain their businesses through a difficult period.

https://t.co/riQBrDZLmp

[Jack Marshall @JackMarshall]

29% of subscribers to digital publications plan to reduce the number of subscriptions they hold by the end of the year, but almost as many expect their tally to increase.

https://t.co/GLjcbsNuMH

[Jack Marshall @JackMarshall]

Turning a blind eye to paywall circumvention isn't a long-term strategy.

As subscriptions become a more meaningful part of publishers' businesses, they'll increasingly look to gain more control over how, when and why audiences are able to access content

https://t.co/vHhTebn8Q2

[Jack Marshall @JackMarshall]

Lack of use, poor value for money, and price increases top the list of reasons consumers cancel subscriptions to publishers' products.

https://t.co/4lQI5Wo8hB

[Jack Marshall @JackMarshall]

Twitter wants to partner with publishers to allow Blue subscribers to bypass their paywalls, according to @elonmusk. He implied the company will share revenue with those publishers "willing to work" with it. https://t.co/HBRTfWnxNX

[Jack Marshall @JackMarshall]

75% of subscribers say they are satisfied with the value provided by publishers' subscription products.

https://t.co/J59NhE8bBp

[Shareen Pathak @shareenpathak]

Good news for publishers: The majority of consumers believe the digital pubs they subscribe to offer good value for money.

[Jack Marshall @JackMarshall]

I spoke with @TheDispatch's @StephenFHayes about why it left Substack and moved to Memberful and WordPress, the power of quality journalism for driving subscriber conversions, and why a straightforward approach to subscriptions has proved effective so far

https://t.co/EiHNqZ5Gnm

[Jack Marshall @JackMarshall]

53% of consumers say they try to get around digital publishers’ paywalls without paying, according to new research. https://t.co/TvW0pGc3D8

[Shareen Pathak @shareenpathak]

Nothing gets Twitter going as much as a "debate" about offices and commutes.

Anyone building brands knows this, so it isn't surprising that a raft of editorial products are seeking to "own" the conversation about the Future of Work. https://t.co/TTOKb3IyKr