Torch Creative

Torch Creative is a creative development studio with a heavy focus on branding, logo design and development, illustration and typography design.

[Torch Creative @Torch_Creative]

At Torch, we’re grateful for the many years, the incredible clients, and the projects that have shaped our journey.

For Mike, this one hits close to home. Born in Lubbock, a Texas Tech grad, and now with a son who’s also a Red Raider, the Double T has always been part of his life.

Partnering with Texas Tech to create new logos for the Masked Rider, Raider Red, and new supporting marks has been an honor and a dream come true.
#WreckEm #TexasTech #TorchCreative

[Torch Creative @Torch_Creative]

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[Texas Tech Men’s Golf @TexasTechMGolf]

Looking for merch? ⛳️👀

The Rawls Course Pro Shop has you covered. Multiple colorways, new logos and plenty of options to rep the Red Raiders on and off the course.

[Torch Creative @Torch_Creative]

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[Texas Tech Football @TexasTechFB]

Off to the PNW

[Jim Curry @CurryJim]

I spy with my Lion eye...

If you tuned into ESPN College Football Countdown this morning, you saw the East Texas A&M brand featured prominently throughout. Excited to kickoff the college football season in primetime on ESPN tonight! Go Lions! #HailET 🦁

[Torch Creative @Torch_Creative]

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[Houston Rockets @HoustonRockets]

A classic from the past, a statement for the future 🤘

[Torch Creative @Torch_Creative]

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[Texas Tech Football @TexasTechFB]

Coming to a highway near you 🔥

[Torch Creative @Torch_Creative]

One Nation. One Flag. 250 Years of Freedom. 🇺🇸
As we gather to celebrate Independence Day this weekend, we're reminded of the history, resilience, and unity that continue to define our nation. We believe America is the greatest nation in the world, and we're grateful for the freedoms and opportunities we enjoy every day.
Wishing everyone a safe and happy 4th of July as we look ahead to celebrating America's 250th birthday!
Happy Independence Day! #usa🇺🇸 #USAUSAUSA #America250 #USA250 #TheUnitedStatesOfAmerica

[Torch Creative @Torch_Creative]

Passion Project

The recent ownership transition at American Pinball sparked a number of ideas and led to this exploration.

The goal was to create an iconic mark that felt distinctly American while capturing the motion and energy of pinball.

From there, the concept naturally expanded into speaker panels, pop bumpers, challenge coins, factory signage, trade show displays, and more.

Just a fun creative exercise and a chance to see where the concept could go.

#Pinball #AmericanPinball #Pinhead #Arcade #Gaming #RetroGaming

[Torch Creative @Torch_Creative]

@Ask_Spectrum I've spent hours troubleshooting, restarted and replaced equipment multiple times, and had two technician visits.
This is the result:
• 6.23 Mbps down
• 5.94 Mbps up
• 513 ms ping
At this point, I'm out of ideas and apparently so is Spectrum.
This is also why I'm moving on.

[Torch Creative @Torch_Creative]

Happy National Mascot Day!

Mascots are often the most visible and beloved part of an athletic brand, and we've been fortunate to create a few of them over the years. Here's a look at some recent work, with several more projects waiting in the wings.

#MascotDesign

[Torch Creative @Torch_Creative]

Seen a lot of @4imprint commercials lately.

As designers, some things just get your wheels turning. Here's one such exploration.

[Torch Creative @Torch_Creative]

New work: Brand refresh for the Houston Rockets. @jlopezcreative

[Minor League Nerd @MinorLeagueNerd]

Okay, my fellow Minor League Nerds. Which @RockHounds caps are your favorites?

[Torch Creative @Torch_Creative]

Such a huge part of our childhoods and many Saturday mornings. RIP Mr Krofft and thank you for so many memories. #LandoftheLost #SoManyMore #SigmundandtheSeaMonsters

[Rolling Stone @RollingStone]

Sid Krofft, who, alongside his late brother Marty Krofft, created popular children’s TV shows like Land of the Lost and H.R. Pufnstuf, has died at the age of 96. https://t.co/zyELjzjLHu

[Torch Creative @Torch_Creative]

Coach repping our logo work never gets old.

Love seeing all the @MSUBobcats and @MSUBobcats_FB Championship merch!

[Jon Gruden @BarstoolGruden]

Look at this box we got all the way from Bozeman, Montana!

It's the NATIONAL CHAMPION Montana State Bobcats! These guys are tough as nails and play some awesome football!

Thank you Coach Vigen and @MSUBobcats_FB for sending this great box!

[Torch Creative @Torch_Creative]

@TechFitz Thanks Scott!

[Torch Creative @Torch_Creative]

We recently worked with Texas Tech Athletics to develop a new series of sports-specific Raider Red poses.

The goal was to create marks that capture the personality and energy of Raider Red while giving individual Texas Tech programs poses that fit their sport. As with any mascot work, the challenge is balancing character, motion, and clarity so the marks reproduce well across everything from uniforms to social media.

It’s always fun to spend time with a character as recognizable as Raider Red.

Wreck ’Em!

#TexasTech #RaiderRed #SportsBranding #MascotDesign #LogoDesign