Tori Fernandes

Comms Strategy & Crisis PR Pro | 40 Under 40| PRSA 15 Under 35 | Global Communications Lead | Opinions are my own | RTs don't imply agreement

[Tori Fernandes @toridfernandes]

The problem the Democratic Party is having is a similar one Corporate America is having… neglect of middle management… there should be CONSISTENT and INTENTIONAL development of up and coming leaders to ensure your bench is actively staffed so you don’t miss a beat…

[espnW @espnW]

STEWIE'S NIGHT 🔥

A career-high 7 blocks and her 100th double-double ‼️

[Mayor Zohran Kwame Mamdani @NYCMayor]

Thank you to the thousands of City workers who kept New York running throughout the Knicks’ Finals run as well last night after yesterday’s celebrations.

To the members of the NYPD, FDNY, EMS, DSNY, DOT, and every City worker who showed up, did their job, and helped keep New Yorkers safe: I cannot thank you enough. Whether you were responding to emergencies, staffing events, directing traffic, cleaning our streets, or working behind the scenes in ways most people never see, your dedication made this historic moment possible for millions of New Yorkers.

By the time many of us woke up this morning, the city was ready for another day because of your work. I join millions of your fellow New Yorkers in saying thank you.

[CulturedUpdates @CulturedUpdatez]

There’s literally NO place like New York City.

[Be A King @BerniceKing]

By June 1, 1921, the Tulsa Race Massacre had left behind the devastation of a deliberate assault on Black life, Black excellence, and Black progress.

Too often in this nation, Black advancement has been met with backlash, violence, erasure, and policy designed to pull back what had been gained. We saw it after Reconstruction, when Black civic participation was answered with terror, disenfranchisement, and the rise of Jim Crow. We saw it in places like Colfax, Wilmington, Elaine, and Tulsa. And 105 years later, we still see echoes of that pattern when voting rights are weakened, DEI is dismantled, truth is resisted, and efforts to widen opportunity are attacked.

Remembering June 1, 1921 also means telling the truth about what comes after progress in America. It means staying vigilant, organized, and unwilling to let backlash have the final word.

#TulsaRaceMassacre #BlackWallStreet #VotingRights #DEI #MLK

[Tori Fernandes @toridfernandes]

@Wale 😮‍💨🙌🏾🔥

[Tori Fernandes @toridfernandes]

@andrewrsorkin is doing the Lord’s work this morning…

[Tori Fernandes @toridfernandes]

@FlavorFlav 👏🏾👏🏾👏🏾

[BLXCK @Callme_BigV]

He was challenged to make a washing machine. What happened next will shock y’all 😱

[Tori Fernandes @toridfernandes]

@BravoWWHL Bloop! Loved that!

[Jamie Bonkiewicz @JamieBonkiewicz]

Zohran Mamdani is proof that politicians could get a lot of shit done if they actually cared about people

[Rachel Scott @rachelvscott]

I asked the president why focus on these projects now amid the backdrop of the war in Iran and as gas prices soar.

He said the question was “stupid” and a “disgrace to the country” saying he’s “fixing” the reflecting pool.

[ABC News @ABC]

Elon Musk’s DOGE “blatantly used” race, gender and other protected characteristics to execute the largest mass termination of federal grants in the history of the National Endowment for the Humanities, a federal judge ruled on Thursday. https://t.co/hwzwfkkLBS

[Tim @trouble_man90]

Two Black lawmakers were arrested for their opposition against white state legislators eliminating Black representation in the state of Tennessee.

Absolutely insane things are happening in the year 2026.

[Audra McDonalds Oscar Campaign Manager @_AllThatJaz]

Jasmine why are you crying at 8:30 am
What I put on:

[Dubs⛧ @onlydubsX]

Bryan Cranston tells Rainn Wilson America’s downfall will be a lack of inclusion, adding he won’t support racism or any form of exclusion 👀🤔

“You can’t call this the greatest country when it has a severe scar that won’t heal until we look back and ask, ‘What did we do?’”

[Mayor Zohran Kwame Mamdani @NYCMayor]

On fashion’s big night out, we turned the lens onto the garment, retail, warehouse, and delivery workers who make the fashion industry possible.

Read the full piece: https://t.co/XewKoacIIi

[Kendra Barnett @KendraEBarnett]

My full recap here for @Adweek: https://t.co/gq2aZ4PMt5

[Anish Moonka @anishmoonka]

Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.

Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.

Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.

Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.

Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.

Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.

The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.

Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.

[Micah Erfan @micah_erfan]

Every state should do this. No public servant, elected or not elected, should be able to enrich themselves off of insider information.

[Sunny Snowden @compaqbowl]

@davina_thfc @_PetiteTing When they say black people have to be twice as good as other.