Toucan

Creative content + strategy for brands.

[🤖 Will Scott - Coined "Barnacle SEO" @w2scott]

I'm a fan of local and niche podcasts. @ToucanAds produces a #NOLA #marketing podcast, Briefly. Its more fun when you know the interviewees.

I complimented @PerrynOlson on his interview over on @LinkedIn. Check it out. It's good perspective on agencies.

https://t.co/OYxO6ZxNWZ

[Toucan @ToucanAds]

@w2scott @PerrynOlson @LinkedIn Thanks for tuning in, @w2scott! 🤘🏻

[JEDCO @JEDCO_News]

We're delighted to announce our speaker lineup for our #ProsperJefferson seminar on Branding & Advertising - co-hosted with the @jeffersoncoc! It's happening February 19th @ 8:30am. JEDCO Conference Center.

Register: https://t.co/pJWbLHa7oY

[Toucan @ToucanAds]

If bringing advertising to streaming tells us anything, it’s that platforms should be imploring brands to make advertising adaptations that treat audiences like actual audiences. If you want people’s attention, you’re going to have to earn it. https://t.co/4QIxxGLfsJ

[Toucan @ToucanAds]

There's a shift happening in advertising. It's becoming less about bombarding everyone in the world with product specs and more about creating a steady stream of valuable insights, problem-solving and ideas.

[Toucan @ToucanAds]

New biz cards, who dis?

[Toucan @ToucanAds]

We worked with Capital City Consultants to create a website that showcased their expertise, experience and positioning as a thought leader within their market. Visit https://t.co/O3VFBuvOOT to learn more.

[Toucan @ToucanAds]

Simple formula, but often overlooked or overthought. Be thoughtful, consistent and change based on what's working.

[Toucan @ToucanAds]

How do you know when it's time for a joint replacement? We partnered with Hinton Orthopedics to create a brochure that walked potential patients through the variety of hip, shoulder, knee and other joint replacements the practice offers.

[Toucan @ToucanAds]

A quote from one of the greats. We always start from a simple, powerful idea. Before you publish, ask yourself: "Would I enjoy reading, watching or listening to this?"

[Toucan @ToucanAds]

Need more accountability?

Some ideas to keep your team on track:

- Regular check-ins
- Rewards & Incentives
- "Lessons Learned" sessions
- Accountability partners

[Toucan @ToucanAds]

Our team created this brand film for Hope House of Central Louisiana that tells the amazing story of this organization. Hope House serves the local community by fighting to end homelessness and helping women and children in need. We are honored to be able to share these stories.

[Toucan @ToucanAds]

Among many other aspects too long to fit into one tweet

[Toucan @ToucanAds]

If you don't already have one, you should consider creating a brand guidelines for your company.

- Correct and incorrect logo usage (orientation, placement)
- Color palette (primary, accent, combos)
- Brand fonts & usage (headlines, body)
- Imagery recommendations (photos/icons)

[Toucan @ToucanAds]

"We're too busy to plan" is not an excuse for not planning. Preparing for the future gives you more flexibility long-term.

[Toucan @ToucanAds]

Our team worked with this new local billboard company to develop a name and create a sleek brand image that caught just as much attention as the boards themselves. Beacon's new logo speaks to capturing attention and illuminating messages with laser-like focus.

[Lafe Jones 🎯 @LafeJones]

The less we actually listen and talk with those who disagree with us, the more radical both sides will become. Ironically, in this age of constant communication, our selective “media” choices and partisan politics seem to only isolate and incite.

[Toucan @ToucanAds]

Quick reminder:

Goal = What you want to accomplish

Strategy: How you will achieve it

Objective: Proof that the strategy is working

Tactic: Tool used to implement the strategy

[Toucan @ToucanAds]

Marketing Directors/CMOs who want more buy-in need to think and act like the "CEO" of their department. Ownership breeds trust.

[Toucan @ToucanAds]

Outbound + Interruption has been replaced by Inbound + Permission.