How to give feedback without being a jerk:
1. Be a coach, not a critic. Aim to help, not attack.
2. Don't assert opinion as fact. You're sharing your subjective reaction, not the objective truth.
3. Be honest, not brutal. Be direct in what you say, but kind in how you say it.
My SEO hope for 2023:
I actually *want* Google to take a stronger stance against (low quality) AI content.
I hope there is a major algorithm update that specifically goes after it.
(Or tries to, anyway.)
🧵
Niche site owners be like "I make $5000 passive income a month in my sleep - and all I had to do was invest $100k in content and links over a 5 year period."
As an SEO account manager you should never give your opinion on outcomes. "so your traffic is up 20% MoM....which is GREAT". We know it's great, tell us why it happened and how to replicate it.
If a client asks the same SEO question again and again, it's not that they need "education" or they are the "lay person" - it's just that your fancy process is hard to understand.
Optimising sites with millions of pages is a red herring in SEO. You don't need to crawl millions of pages, you just need to crawl the 10 or so templates that are used to produce the millions of pages.