TraceDock

Part of | First-party data collection & server-side transaction tracking | Live at 500+ domains | Serviced through 60+ partners |

[TraceDock @tracedock]

The current way of tracking eCommerce transactions in Google Analytics and Facebook is not accurate because it uses client-side events sent from the "thank you page".

Get #correct attribution data via Server-side Transaction Tracking, now for #Magento2.

https://t.co/10QypNMcIv

[TraceDock @tracedock]

How should marketers respond to the far-reaching ruling of the Dutch Data Protection Authority @toezicht_AP? Read all about it in this article that we wrote for @Marketingfacts.

#GDPR #firstparty #datacollection #performancemarketing

[TraceDock @tracedock]

The Dutch Data Protection Authority @toezicht_AP is making an important #statement. The majority of Dutch websites must immediately put an end to the way in which they collect user data.

At TraceDock we are pleased with this ruling and we expect it to have considerable #impact:

[TraceDock @tracedock]

🌟 #2021RECAP 🌟 Another amazing year! We cannot wait to further grow TraceDock into 2022.

We continue doing what we are good at: helping performance marketers with #correct and #privacyfriendly marketing data in Google Analytics, Facebook and other CDP’s.

🎄 Happy holidays!

[TraceDock @tracedock]

💙 We are pleased to share that we created our first joint customer case with @CMcom_:
☝️ Marketers of https://t.co/Zsp0uUeeJz faced the problem of missing data and broken customer journeys within their Google Analytics
✌️ With TraceDock they gained 23% improved #attribution data

[TraceDock @tracedock]

We are proud to announce that @TraceDock is joining @CMcom_. This move allows us to broaden our service, extending our focus on providing privacy-friendly first-party website data and connecting it to the full customer journey, including downstream communication and payments.

[TraceDock @tracedock]

☝️ What % of your #transactions have the “thank you” page as #landingpage?
📉 Current e-commerce transactions rely on client-side transaction tracking on these pages. This results in #broken customer journeys, underestimating the revenue attributable to paid marketing efforts.

[TraceDock @tracedock]

☝️ Current (enhanced) e-commerce events aren’t accurate due to a mix of tracking prevention and client-side transaction tracking.
📉 This results in a #difference in measured transactions and revenue between your Google Analytics and what you report in your backend.

#dothecheck

[TraceDock @tracedock]

☝️ Since the release of ITP, all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari.
📉 The #consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source in Google Analytics.

#dothecheck

[TraceDock @tracedock]

📊 Measure 100% #revenue in Google Analytics via TraceDock's Server-side transaction tracking. Easy to implement, no coding is required. Testing can be done in parallel to your current setup.

#serverside #transaction #tracking #plugandplay #nocoding

https://t.co/mWYC0ruUZW

[TraceDock @tracedock]

New case study with https://t.co/w9FdSfHd0O: “Almost half of our customers use Safari as their main browser. Thanks to TraceDock, we now recognize 2.2x more returning Safari users. This had a major impact on our #emailmarketing, #SEO and #SEA strategies.”

https://t.co/sItQUyN21d

[TraceDock @tracedock]

🍪 Let's face the third-party cookieless world together. @Merkle, @Google and @TraceDock discussed the consequences and solutions on how to face this new world, during a @DDMA Digital Talk.

#thirdparty #cookieless #world #performancemarketing #solutions

https://t.co/OHO2G9LCXJ

[TraceDock @tracedock]

After our #free trial period, we always #evaluate the impact of TraceDock in a personal 30-min call. Curious how we do this? An example is how we evaluate the impact on your #Safari data in Google Analytics through building this #dashboard in Data Studio:

[TraceDock @tracedock]

⚡Almost 7k views! And counting. This interview with Boris about #trackingprevention is a must-see for every performance marketer:

- Explanation per #browser: Firefox, Safari & Chrome
- The #consequences for performance marketers
- Possible #solutions

https://t.co/SCjYHCO9JY

[TraceDock @tracedock]

We’re happy to help, @larsmaat! And congrats on your certification 🥳

[Lars Maat @larsmaat]

ITP is a pain in the ass for marketers 😄. This great tool helps me getting the data as good as possible. If you don't know it, go check it out! @tracedock #itp #onlinemarketing

[TraceDock @tracedock]

Interesting blog from @DeptAgency about the changing digital marketing landscape. TraceDock is mentioned as a #solution to keep your analytics clean and to stay in control of conversion tracking and A/B testing.

#cookies #firstpartyanalytics

https://t.co/bUMw1n5vS9

[TraceDock @tracedock]

@Independer: "TraceDock results in a significant uplift in traffic that we measure in Google Analytics which allows us to manage our online marketing conversion campaigns even more precisely whilst respecting our user’s personal data and privacy intent."

https://t.co/z4wLmw4K1d

[TraceDock @tracedock]

Apple is extending its #trackingprotection, all Webkit based browsers (also in-app) will have ITP enabled by default:

☝️ A huge #impact for all marketeers targetting iPhone users
👉 Looking for a privacy-proof #solution?
⬇️ Request a personal #demo via the link below

[TraceDock @tracedock]

☝️ #Browsers like Safari, Firefox, Microsoft Edge, Opera, Brave and Vivaldi all cause the loss of crucial marketing data. #DNSblocking and #adblockers have similar effects. ​

👉 How does that happen and what are the #consequences?

#explained #dataloss #BIanalytics #SEA #CRO

[TraceDock @tracedock]

@GreetzNL: "30% of our traffic is now attributed more accurately creating a broader picture of where our transactions originate."

Read more about how TraceDock helps BI specialists to create a more accurate view across users with adblockers and browsers like Safari and Firefox.