The current way of tracking eCommerce transactions in Google Analytics and Facebook is not accurate because it uses client-side events sent from the "thank you page".
Get #correct attribution data via Server-side Transaction Tracking, now for #Magento2.
https://t.co/10QypNMcIv
The Dutch Data Protection Authority @toezicht_AP is making an important #statement. The majority of Dutch websites must immediately put an end to the way in which they collect user data.
At TraceDock we are pleased with this ruling and we expect it to have considerable #impact:
๐ #2021RECAP ๐ Another amazing year! We cannot wait to further grow TraceDock into 2022.
We continue doing what we are good at: helping performance marketers with #correct and #privacyfriendly marketing data in Google Analytics, Facebook and other CDPโs.
๐ Happy holidays!
๐ We are pleased to share that we created our first joint customer case with @CMcom_:
โ๏ธ Marketers of https://t.co/Zsp0uUeeJz faced the problem of missing data and broken customer journeys within their Google Analytics
โ๏ธ With TraceDock they gained 23% improved #attribution data
We are proud to announce that @TraceDock is joining @CMcom_. This move allows us to broaden our service, extending our focus on providing privacy-friendly first-party website data and connecting it to the full customer journey, including downstream communication and payments.
โ๏ธ What % of your #transactions have the โthank youโ page as #landingpage?
๐ Current e-commerce transactions rely on client-side transaction tracking on these pages. This results in #broken customer journeys, underestimating the revenue attributable to paid marketing efforts.
โ๏ธ Current (enhanced) e-commerce events arenโt accurate due to a mix of tracking prevention and client-side transaction tracking.
๐ This results in a #difference in measured transactions and revenue between your Google Analytics and what you report in your backend.
#dothecheck
โ๏ธ Since the release of ITP, all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari.
๐ The #consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source in Google Analytics.
#dothecheck
๐ Measure 100% #revenue in Google Analytics via TraceDock's Server-side transaction tracking. Easy to implement, no coding is required. Testing can be done in parallel to your current setup.
#serverside#transaction#tracking#plugandplay#nocoding
https://t.co/mWYC0ruUZW
New case study with https://t.co/w9FdSfHd0O: โAlmost half of our customers use Safari as their main browser. Thanks to TraceDock, we now recognize 2.2x more returning Safari users. This had a major impact on our #emailmarketing, #SEO and #SEA strategies.โ
https://t.co/sItQUyN21d
After our #free trial period, we always #evaluate the impact of TraceDock in a personal 30-min call. Curious how we do this? An example is how we evaluate the impact on your #Safari data in Google Analytics through building this #dashboard in Data Studio:
โกAlmost 7k views! And counting. This interview with Boris about #trackingprevention is a must-see for every performance marketer:
- Explanation per #browser: Firefox, Safari & Chrome
- The #consequences for performance marketers
- Possible #solutions
https://t.co/SCjYHCO9JY
ITP is a pain in the ass for marketers ๐. This great tool helps me getting the data as good as possible. If you don't know it, go check it out! @tracedock#itp#onlinemarketing
Interesting blog from @DeptAgency about the changing digital marketing landscape. TraceDock is mentioned as a #solution to keep your analytics clean and to stay in control of conversion tracking and A/B testing.
#cookies#firstpartyanalytics
https://t.co/bUMw1n5vS9
@Independer: "TraceDock results in a significant uplift in traffic that we measure in Google Analytics which allows us to manage our online marketing conversion campaigns even more precisely whilst respecting our userโs personal data and privacy intent."
https://t.co/z4wLmw4K1d
Apple is extending its #trackingprotection, all Webkit based browsers (also in-app) will have ITP enabled by default:
โ๏ธ A huge #impact for all marketeers targetting iPhone users
๐ Looking for a privacy-proof #solution?
โฌ๏ธ Request a personal #demo via the link below
@GreetzNL: "30% of our traffic is now attributed more accurately creating a broader picture of where our transactions originate."
Read more about how TraceDock helps BI specialists to create a more accurate view across users with adblockers and browsers like Safari and Firefox.